Why You Need to Be Obsessed with Data (Just Like Us!)

Why You Need to Be Obsessed with Data (Just Like Us!)

How many publishing industry folks does it take to choose the alignment of a masthead? Five, actually. Four to quibble over whether it should be center or left aligned and one to say…

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"Know what you are good at, and do it."

Know what you are good at, and do it.

When you think of a school with a total enrollment of over 21,000 students, a nationally recognized communications department, and an athletics program that plays in the ACC…

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Best Practices for Integrating Your Marketing Efforts for Graduate Students: #CarnegieConf

Best Practices for Integrating Your Marketing Efforts for Graduate Students: #CarnegieConf

At our recent Carnegie Conference down in Orlando, we were fortunate to have Marcus Hanscom, the Associate Director of Graduate Recruitment & Outreach at the University of New Haven…

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Digital Byte: The 2014 Carnegie Conference in 1,000 words or less

Digital Byte: The 2014 Carnegie Conference in 1,000 Words or Less

This year's Carnegie Conference was buzzing with talk of the latest technologies and hottest trends in higher ed marketing. The speaker line up was top-notch, and the nearly 100 marketing and admission professionals in attendance were some of the brightest and most engaged listeners we've ever hosted. Based on their feedback, the conference was well received, and attendees left with real solutions to bring back to campus.

For those of you that missed it, fear not! We've broken down the highlights for you here. And since I can't even begin to sum up the amazing, content-rich presentations…

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Around the Web

Getting Started with Real-Time Analytics

Here are a couple reasons to create a strategy using real-time analytics. Caution, real-time analytics can be addicting.


Where Digital Marketing Must Go in 2014

Digital to the rescue. Digital can be a high return and extremely effective form of marketing. It's transparent and measurable and worth the extra investment. Don't replace traditional; instead put traditional and digital marketing together for a real strategy.


Are Teens Really Unfriending Facebook?

Other content-based apps are on the rise but Facebook is still number one. Interesting to keep an eye on where students are and what networks they are using.


Using Personalization to Boost Email Performance: 4 Tips for Success

Here are some tips for good and not-so-good ways to gather information to personalize your e-mail messages.


 

A Special Thanks to Our Sponsors from this Year's Carnegie Conference

Thanks to both #EMchat and Magellan Collegiate Promotions for sponsoring this year's Carnegie Conference!

#EMchat
Magellan Collegiate Promotions