Digital Byte: Three Marketing Strategies to Remember This Summer

Digital Byte: Three Marketing Strategies to Remember This Summer

Deposits are in, commencements are wrapping up, and budgeting is full swing for the next fiscal year. With May's whirlwind…Read More

 
6 High-Impact Options for Remaining Fiscal Budgets

6 High-Impact Options for Remaining Fiscal Budgets

Fiscal year budgets. With May 1 having just passed, concerns about melt at a peak, focus shifting to a rising senior class, and so much…Read More

 
Tracking Mystery Leads

Tracking Mystery Leads

And now, a story of international intrigue and of missed connections, as overheard in a Carnegie Communications meeting…Read More

 
Cooling Down Your Summer Melt

Cooling Down Your Summer Melt

Summer melt…for a "warm" premise, it certainly sends chills down the spine of every admission professional around the country. If you're unfamiliar with the term, I can only guess…Read More

 
Decades of Data: The Key to Reaching Undergraduate Prospects Online

Decades of Data: The Key to Reaching Undergraduate Prospects Online

It's a very common theme repeated in so many of the meetings I have on campuses each week . . . increase enrollment, increase your student…Read More

2015 Carnegie Conference
 
Upcoming Webinars

Join us for our free Carnegie Connect webinar series to bring you the latest research and best-practice strategies for optimizing your marketing campaigns. The webinars are packed with information and are completely free!


The Enrollment Year Ahead:
Building Your 2015 Campaign for Seniors With Student Search and Digital

Webinars

It's that time of year again: the 2014 classes have made their commitments, commencements are in full swing, and admission personnel must now shift gears to 2015! Join us for an overview of strategies to consider as you plan your 2015 enrollment campaign. We will discuss best practices in creating a campaign targeted toward high school seniors that marries traditional Student Search methods with digital marketing to ensure results.

Date:

 Thursday, May 22

Time:

 2 pm ET

 
Around The Web

Tumblr Study Says It Has More Social TV Activity Than Twitter
Statistics comparing chatter between Tumblr and Twitter. The differences in the platforms make for totally different levels of engagement with their users.


Instagram Ads Are Getting Instant Recall
With more and more young people using Instagram, this is something to keep an eye on. An interesting article on the outcome from the first Instagram ad campaigns.


How All the Cool Kids Are Using Social Media to Achieve Business Goals
Check out these four ways to use social media for your brand. There is no doubt that using social media as customer service is a 365-day-a-year commitment. No better way to talk to your community and prospective users.


E-mail Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into
Some leading e-mail strategists and deliverability experts share actionable insights and practical advice. I especially like the tip "experiment with different types of content to see what generates the best engagement rates, and look beyond opens and clicks to measure success."