Don't Stop Searching: Tips for Continuous Search

Don't Stop Searching: Tips for Continuous Search

How many Search campaigns does your institution run per year? If your answer is more than one, then you may need to…Read More

 
What is a Landing Page? Landing Pages 101

What is a Landing Page? Landing Pages 101

What is all this you're hearing about "landing pages"? Why are they so important? And how can they help you increase your lead generation…Read More

 
Carnegie Conference 2015 FAQs

Carnegie Conference 2015 FAQs

Mark your calendar! The 2015 Carnegie Conference will be here before you know it, and we wanted to answer some common questions…Read More

 
Digital Byte: How to Maximize Your IP Targeting Campaign

Digital Byte: How to Maximize Your IP Targeting Campaign

One of the hottest buzzwords in higher ed marketing this year is IP Targeting. If you're not privy to it, I'll summarize…Read More

 
Demonstrated Intenders: A Guide for College and University Enrollment Marketers

Demonstrated Intenders: A Resource Guide for College and University Enrollment Marketers

Prospective students and their parents are telling you a lot without…Read More

2015 Carnegie Conference
 
Upcoming Webinars

"Video Strategies for Enrollment Marketing"


Sight, sound, and motion! Bring an immersive element to your recruitment marketing with video. It relays emotion better than any other medium and conveys a wealth of information in a more digestible form than words or images alone–especially on a mobile device. Join us for this 30-minute webinar to discuss ideas on leveraging the assets you may already have as well as getting the greatest value out of new videos you would like to produce. But where do I start and what can I do with it? Join us for the answers, ideas, and steps you can take now.

View the recorded session »

"The New Way to Reach Prospective Students with Facebook, Twitter, and LinkedIn Advertising"

During this 30-minute webinar, we will discuss the significant advancements that have been happening for engaging prospective students through social platforms like Facebook, Twitter, and LinkedIn. Now, schools have the ability to leverage their own lists and CRM data to reach students in ways and through channels that have not been available before. You will walk away with a great sense of the opportunities that exist with marrying your data with social strategies to make a difference with your enrollment strategies this year.

View the recorded session »

 
Around The Web

Intelligent IP: Revolutionary Ad Targeting For Locally-Minded Marketers
As cookie-based behavioral targeting becomes increasingly compromised and contextual targeting encounters scalability restrictions, local marketers are left with incomplete targeting techniques. This is where IP Targeting comes in. Reach the exact personas that you are looking for.


More than Keywords: 7 Concepts of Advanced On-Page SEO
SEO is all about optimizing your website for search engines. Incorporating structure and clues to what your content is not only helps search engines decide what to do with your page–it helps humans use your site. After all, your site is meant to be used by people, not search engines. Check out these tips to learn how to better organize your pages for both search engines and humans.


These 9 Actionable Metrics Are More Important Than Vanity Metrics
Google Analytics can be very intimidating. Don't stop with just looking at pageviews and sessions when looking for actionable data. Check out these tips to help give you a perception of what is available inside of your analytics program.


The Dangers of Data-Driven Marketing
While data is immensely important in any marketing, it isn't the only way to run a campaign. Use your data intelligently and in conjunction with what you know about your business. You are the one who understands your business best. Combine the data with past experiences and intuition.