Improve Your CTR

Improve your CTR

A key component of your Senior search, or any campaign, is likely a series of e-mails. While you have given careful consideration to the content of those messages, have you given…Read More

Digital Byte: 5 Critical Steps to Using Your PPC Budget Wisely

Digital Byte: 5 Critical Steps to Using your PPC Budget Wisely

PPC can be a challenging strategy when it comes to admission marketing. If not done properly, it's easy to use up a big budget…Read More

Are You Making the Most of Your Student Data?

Are You Making the Most of Your Student Data?

Big data. I'm sure you've heard that term many times before. It's a buzzword that gets thrown around a lot, but what does it mean for you?…Read More

Stop Worrying About Stealth Applicants

Stop Worrying About Stealth Applicants

The stealth applicant effect has been around for several years now. Here at Carnegie we hear schools reporting their percentage of stealth applicants everywhere from the teens to…Read More

Public Knowledge...Or Is It?

Public Knowledge…Or Is It?

It's no secret that most high school students face a deluge of offerings from colleges and universities starting as freshmen and sophomores, all the way through senior year. Although…Read More

2015 Carnegie Conference
Upcoming Conferences

Wait! Don't Just Walk Past That Vendor

With NACAC just around the corner, it's a good time to talk about that wonderful concept of "The Vendor Booth."

Each year Carnegie attends almost 40 conferences around the country, including the regional ACAC conferences, CASE conferences, and national conferences such as AMA and College Board. We go as exhibitors, speakers, and sometimes as attendees ourselves.

As a frequent conference exhibitor/speaker/attendee, let me tell you—I have seen it all! Bingo games, tic-tac-toe, giveaways, all to get attendees to stop and speak…Read More

Upcoming Webinars

"The New Way to Reach Prospective Students with Facebook, Twitter, and LinkedIn Advertising"

Date: Thursday, September 25, 2014
Time: 2:00 pm ET.

During this 30-minute webinar, we will discuss the significant advancements that have been happening for engaging prospective students through social platforms like Facebook, Twitter, and LinkedIn. Now, schools have the ability to leverage their own lists and CRM data to reach students in ways and through channels that have not been available before. You will walk away with a great sense of the opportunities that exist with marrying your data with social strategies to make a difference with your enrollment strategies this year.

Register before space runs out »

Around The Web

The Confusion Over Google's Algorithm Updates & Refreshes
The Confusion Over Google's Algorithm Updates & Refreshes" embedded: Don't go chasing algorithms. In an interesting post, Google's John Mueller says, "You shouldn't be focusing on individual factors of individual algorithms, it makes much more sense to focus on your site overall."

Google Launches Improved Sitelinks Search Box
Google recently announced a new way for users to perform a site search on a website within the search results with the sitelinks search box. Check out this article for a little more detail on how to make it easier for your users to find content on your site.

Google Analytics Now Available for iOS
If you have an Apple device and access to your Google Analytics, then this is something you should check out. It's great for checking up on weekends and in meetings.

There's More to Digital Video Marketing than YouTube
YouTube is huge, there is no questioning that. Some marketing professionals have indicated that hosting video on one's own website and external sites, such as YouTube and Vimeo, produced the best results. Check out the study that suggested a combination would result in the best ROI.