Carrnegie Conversations
August 2015
2 Things All of Your Applicants and Enrolled Students Have in Common

2 Things All of Your Applicants and Enrolled Students Have in Common

Mark Cunningham

In many of our recent conference presentations, we’ve asked the audience this question…

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Ghost Busters: 3 Ways to Reengage Stealth “Shoppers” Before They Apply

Text Me Maybe

Alexa Poulin

As a higher education marketing agency, we quite often are asked our opinion on texting prospective students. Is it a good idea or not? My answer is…maybe.

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5 Ways to Personalize Your Marketing—and Get Results

5 Ways to Personalize Your Marketing—and Get Results

Heather D'Amico

The more relevant and targeted your marketing is, the better your results will be. This is a simple, age-old fact. So how can you…

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Digital Byte: 4 Ways to Leverage Display Advertising for College Fairs and Conferences

Digital Byte: 4 Ways to Leverage Display Advertising for College Fairs and Conferences

Angie (Wirtanen) Ward

College admission and marketing professionals are gearing up…

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Carnegie Conference

Carnegie Connect Webinar Series


"Location-Based Enrollment Marketing: Geofencing vs. Geotargeting vs. Rooftop IP Targeting"


Date: Thursday, September 10, 2015
Time: 2 pm. EST

Location-based digital targeting has advanced significantly in the past year, and reaching audiences by their specific geography, device activity, and building location is becoming a normal part of a well-layered digital strategy. In this session, we will review location-targeting heavyweights Geofencing, Geotargeting, and Rooftop IP Targeting. In addition to the basics, we will also walk through the when and where of using each tactic, depending on your audience and goals. Each offers its own pros and cons; knowing how to best use them in achieving different enrollment marketing goals is the key.

Register Now »

Around the Web


Gmail Opens Increase 20%: How to Optimize E-mails for Any Gmail Inbox
Read this post by #CarnegieConf speaker Justine Jordan on how to optimize your e-mail for any Gmail inbox client.


Mobile-Friendly E-mail & Landing Page Trends for 2015 [INFOGRAPHIC]
This infographic highlights the gap between consumer and marketer adoption of mobile-friendly e-mail and landing page design, and provides advice on how to close that gap.


Responsible Personalization: How Brands Can Build Trust With Consumers
When personalization is done well, consumers benefit by receiving marketing content with increased relevance.


Google Updates The “Local Pack” Showing 3 Results Instead Of 7
In breaking local SEO news, Google looks to be testing showing fewer local results. While there is now a lower chance of showing up there, the better UI might drive more interaction.