Reduce Friction for Better Conversions: Landing Pages 101

Reduce Friction for Better Conversions: Landing Pages 101

We look at reducing friction to increase conversions in this edition of our Landing Pages 101 series. And to achieve higher…Read More

 
Get the Yes: 7 Ideas to Build a Better Yield Campaign

Get the Yes:
7 Ideas to Build a Better Yield Campaign

Yield. It's that time of year again. You've successfully combed through all those applications and have made your "yes" pile…Read More

 
15 Takeaways From My First Carnegie Conference

15 Takeaways From My First Carnegie Conference

Carnegie Conference 2015 is in the books, and by all accounts it was our best yet. Being new to Carnegie, I was very interested…Read More

 
The 12 Months of IP Targeting

The 12 Months of IP Targeting

IP Select is an online marketing strategy in which home addresses are used to match a specific Internet Protocol (IP) address. This means that schools can take specific…Read More

 
Digital Byte: Build a Brand Campaign with a Lasting Impression

Digital Byte: Build a Brand Campaign with a Lasting Impression

You're hearing a lot about yield right now. But what about brand? Sure, high schools seniors are making their decisions…Read More

 
I Doubted It Until I Understood It

I Doubted It Until I Understood It

Being new to Carnegie has given me a whole new perspective on the PC&U Platform, the foundation of Carnegie Communications. Having previously worked…Read More

Carnegie Conference Website Launch
 
Around The Web

Hockey, E-mail, and Content: Turning Prospects and Customers Into Fans
I am a believer in e-mail marketing and a huge fan of college hockey but this article has some great insights too. It's not enough to just send interesting e-mail marketing materials anymore. You must make an effort to wow your consumers with your content.


E-mail, Social Media, E-mail, SnapChat: the cycle of communications in #highered #hesm
This article takes a quick look at the history of e-mail in higher education and how social media is going through the same issues e-mail encountered. It all comes back to our basic need to be talked to, not talked at.


Huge Changes in Google Search Results, Here's What We Know About the Changes, is it Panda or Penguin?
There has been a lot of activity lately looking at Google's search results. Some wonder if it is another round of Panda or Penguin algorithm changes. If you are sticking to industry SEO best practices, you shouldn't have to worry much about the constant fluctuation of their algorithm.


What Educators on the Twittersphere Think about Social Media
Some great statistics and interesting trends regarding educators' usage of social media. Trends show educators are very interested in using social media in the classroom.