Carrnegie Conversations
July 2015
Ghost Busters: 3 Ways to Reengage Stealth “Shoppers” Before They Apply

Ghost Busters: 3 Ways to Reengage Stealth "Shoppers" Before They Apply

Eric Page

Depending on who I talk to around the country, stealth shoppers make up anywhere from 20%-35% of your applicant pools…

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It's about the journey, not just the destination

It's about the journey, not just the destination

Jennifer Lonchar

"Look at a stone cutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred-and-first blow it will split…"

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4 Tips for Marketing Institutional Scholarships

4 Tips for Marketing Institutional Scholarships

Kurt Thiede

Institutional scholarship programs have become ubiquitous within higher ed…

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3 High-Impact Ways to Spend Your New FY16 Recruitment Dollars

3 High-Impact Ways to Spend Your New FY16 Recruitment Dollars

Jim Kelly

With a new FY budget and a new class to fill, it is time to consider how best to allocate those precious recruitment dollars…

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Carnegie Conference

Carnegie Connect Webinar Series


"Reaching Students and Parents Online—The Magic Formula"


Date: Thursday, July 30, 2015
Time: 2 pm. EST

Reaching and engaging students and parents, particularly online, is an ever-evolving and constant challenge. It's far too easy to spend a ton of money and, worse yet, waste a ton of money trying to figure it all out. Sites and individuals to target, brand safety, geotargeting, audience segmentation: there are many things to keep track of and many questions to answer. Just as important, you need to know how to measure, monitor, and optimize any sort of online campaign you're conducting. Luckily, we've figured out the magic formula-specifically for higher education-to accomplish all of this. And it's grounded in 30 years' worth of data. Reaching the right students based on factors such as academic achievement, geography, demographics, affordability, and more is possible online.

Register Now »

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E-mail marketing can be very frustrating. To ensure you are not getting flagged as spam or getting too many unsubscribes, focus on personalization, segmentation, and relevancy.


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