The 5 E-mail Rules You Need to Be Following

The 5 E-mail Rules
You Need to Be Following

In the image-obsessed, video-watching, 140-character world we live in, it's important to take a good hard look at the marketing…Read More

 
Transfer Students: The Needle in The Haystack Has Been Found!

Transfer Students: The Needle in The Haystack Has Been Found!

I'm sure there isn't a day that goes by that you don't scratch your head and think about how to enroll more transfer…Read More

 
24 Top Ranking Factors for High Search Rank on Search Engines

24 Top Ranking Factors for High Search Rank on Search Engines

Your college or university has a lot to offer: academic programs, social events, philanthropic activities, alumni achievements…Read More

 
Dreaming Your Web Page Design Into Reality

Dreaming Your Web
Page Design Into Reality

If you hadn't noticed already, things have changed quite drastically with Carnegie's website's homepage and content layout. The design…Read More

 
Digital Byte: Leverage Student Select for this Spring's Outreach Marketing

Digital Byte: Leverage Student Select for this Spring's Outreach Marketing

A common predicament among college admission and marketing professionals is getting a measurable return on investment…Read More

 
PC&U Adds Lead Generation for Schools of Education

PC&U Adds Lead Generation
for Schools of Education

Carnegie Communications is excited to announce the addition of the Education Platform to the PC&U suite of lead…Read More

Save the Date
Carnegie Conference Website Launch
 
 
Upcoming Webinars

"Data & Digital For Transfer – The Game Has Changed"

Date: April 2, 2015
Time: 2:00 pm ET.

Over the past year, there have been significant developments with the ability to marry your own data with digital marketing strategies. Whether it be prospect pools, CRM data, or feeder school lists, you can now reach your audiences with specific messaging at every point of the cycle through digital channels. Join us for a half hour webinar focused on leveraging your own data to identify, reach, and engage transfer audiences. Topics covered will include IP Targeting, Retargeting, Google Analytics for Transfer, look-alike modeling, feeder school strategies, and much more.

Save your spot today!
Can't make the live session? No worries, register anyway and we'll send you the recording.

 
Around The Web

Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)
While this article is more focused on customer retention, you can gain a lot from this piece from its examples of time-based e-mail campaigns. You might find behavioral and triggered e-mail is a massive opportunity for you.


How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?
Google has announced that on April 21 they will start using mobile-friendly compliance as a factor in rankings. If you haven't done it already, you should really take a look at your site and see how not being mobile-ready will affect your organic traffic.


Report: Instagram Now Getting More Brand Posts Than Facebook
To make up for falling organic reach on Facebook, major brands are shifting their allegiance to Instagram. That and the trend of Millennials using Facebook less and Instagram more make this an interesting read.


4 Tips for Mastering Your Next Website Redesign
If you are thinking about a new website design, make sure you focus on the right things. Don't make just another pretty parallax homepage just because it looks cool. Here are four tips to help your redesign be more than a pretty facelift.