Not Your Grandmother's PURLs

Not Your Grandmother's PURLs

Okay, we aren't really talking about pearls, as in those white shiny orbs that come out of oysters; we are talking PURLs as in personalized URLs. But all puns aside, you should…Read More

 
8 Steps to Cultivating a Campus Culture That Supports Student Recruitment

8 Steps to Cultivating a Campus Culture That Supports Student Recruitment

We are in an era of change. That's something I knew all too well when I was a recruitment and communications director…Read More

 
The Wearable Web: Offering Unique Ways to Connect With Future Prospects

The Wearable Web: Offering Unique Ways to Connect With Future Prospects

Apple Watch, HoloLens, and Cicret are all wearable devices emerging on today's market. They are constantly connected…Read More

 
Digital Byte: 3 Things to Remember This Summer (Besides Sun Block)

Digital Byte: 3 Things to Remember This Summer (Besides Sun Block)

Deposits are in, commencements are wrapping up, and budgeting is full swing for the next fiscal year. With May's whirlwind…Read More

 
6 High-Impact Options for Remaining Fiscal Budgets

6 High-Impact Options for Remaining Fiscal Budgets

Fiscal year budgets. With May 1 having just passed, concerns about melt at a peak, focus shifting to a rising senior…Read More

Save the Date
 
Upcoming Webinars

In case you missed it: "Qualified Lead Generation: A Different Model"

The model for how schools generate qualified leads is changing. And with that, how schools define a "qualified lead" is just as important. Join us for a 30-minute webinar that will walk through how you can approach the top of your funnel differently and generate an unlimited amount of qualified leads from prospective students who have specifically expressed interest in your institution. Hundreds of colleges and universities are re-energizing their student search and lead generation efforts, optimizing their budgets and focus, and experiencing game-changing results. This webinar will review some of the ways they're accomplishing all of that. Topics covered will include a lead generation platform with more student data access than anyone else, digital strategies to drive top-of-the-funnel success, and defining what makes a "qualified lead" or "inquiry."

Recording now posted »

Stay tuned for our upcoming June 25 webinar: "Are you listening to your website?"

 
Around The Web

Take Programmatic Display To The Next Level
We all have stacks and stacks of data. If you can find a way to use it efficiently in your marketing efforts, it can pay huge dividends. Data is foundational to programmatic ad buying and the future of online advertising.


The Advanced SEO's Guide To Mobilegeddon
While Mobilegeddon might have been a little overblown, here are some great tips on how you can improve on your user's experience with your mobile site.


Just Add Data to Boost Your E-mail and Digital Marketing Performance
Using smart data in your e-mail marketing efforts can help boost the performance of your campaigns. When your customers perceive your marketing as a customer service, you are doing e-mail marketing right.


Technical SEO—It's All About the Crawl
This quick case study looks at a site that was impacted by Google's Panda update and how making your site "crawlable" will ensure you are not missing out on rankings and traffic.