Carrnegie Conversations
November 2015
Carnegie and Dartlet Announce Strategic Alliance

Carnegie and Dartlet Announce Strategic Alliance

Carnegie Communications

Carnegie Communications and Dartlet, one of the industry's most promising and innovative strategic consultancies, today announced…

Predicting the Unpredictable: An AMA Session Summary

Predicting the Unpredictable: An AMA Session Summary

Mark Cunningham

At the AMA Symposium for Higher Education in Chicago, Carnegie Communications and Chestnut Hill College presented a session to a packed house that focused on strategies…

Don't Run Your Search Campaign like Black Friday

Don't Run Your Search Campaign like Black Friday

Alexa Poulin

It's almost here, the big day, the infamous Friday of all Fridays: Black Friday. It's the one day a year that claims the biggest bargains and the best day….

Why RED Matters

Why RED Matters

Melissa Rekos

The simple answer: impact! When I meet with our partners in admission, enrollment, or marketing, we start to talk about everything we can do to help and all the things they want to accomplish…

Google and Yahoo Together Again

Google and Yahoo
Together Again

Kayla Gaier

Google and Yahoo are back together again. This important relationship fizzled out in 2004, but it's now back in play…

Carnegie Conference

Carnegie Connect Webinar Series

"10 Social Media Metrics Every Higher Ed Marketer Needs to Know"

Date: Tuesday, December 1, 2015
Time: 2 pm. EST

68% of high school students use social media to research college choices, and 38% say social media influenced where they enrolled, according to U.S. News & World Report. In this webinar, you'll learn about 10 data-driven metrics to guide your school's success with social media. Knowing about these measurements will help your school know how to talk with your audience, engage in ways that establish connections, and motivate the right actions.

Register Now »

Around the Web

What E-mail Designers
Need to Know About iOS 9

Mobile e-mail is accounting for more and more opens, and these are some great tips you need to know if you want your e-mails to look good on iPhones.

10 Years of Google Analytics…and 10 Features You're Probably Not Using
In the new age of using data in your marketing efforts, here is a look at some of the useful features of Google Analytics you should start incorporating.

The Future of E-mail Personalization: Context is Queen
Gone are the days of "Dear [insert name]" e-mail personalization techniques.

Non-integrated Marketing Departments = Non-integrated Marketing
A very low percentage of marketers are successful in executing integrated multichannel campaigns.