Carrnegie Conversations
September 2015
Me...According to Google

Me…According to Google

Jennifer Lukiewski

Do very specific ads on your mobile device and computer make you feel like they are reading your mind? Do you get scared that they might know too much? Do you feel like it may start telling you what to do soon?!?

Carnegie Conference 2016 FAQs

Carnegie Conference 2016 FAQs

Meghan Dalesandro

The 2016 Carnegie Conference is fast approaching! We get asked regularly, "Why attend the Carnegie Conference?"

NACAC Conference
NACAC: A History Lesson from Mom

A History Lesson from Mom

Mark Cunningham

Picture it: Chicago, 1969.
A young and enthusiastic Director of College Counseling from Beaver Country Day School…

5 Highly Targeted Ways to Mesh Digital Advertising with Your Fall Travel

5 Highly Targeted Ways to Mesh Digital Advertising with Your Fall Travel

Eric Page

The air is crisp, college football is on, you've got the crock-pot going, and your counselors are back on the road…

Digital Byte: How to Leverage Geofencing for Higher Education Marketing

Digital Byte: How to Leverage Geofencing for Higher Education Marketing

Angie (Wirtanen) Ward

It's no surprise that smart phone use among teens and young adults is drastically changing the way students…

Carnegie Conference

Carnegie Connect Webinar Series

"Student Search 2.0:
The Digital Revolution"

Date: Thursday, October 8, 2015
Time: 2 pm. ET

Gone are the days where a traditional Student Search campaign should ever stand by itself. How prospective students become aware of, research, evaluate, and engage with schools does not only rely on waiting at the mailbox or even checking e-mail. From initial awareness down to the decision to deposit, online opportunities play a critical role in today's enrollment marketing. During this webinar, you'll learn more about some of the key digital strategies that can be integrated into your "traditional" Search efforts. We'll cover everything from IP Targeting, Retargeting, and digital audience modeling to geofencing, mobile reach, and social media. Plus, we'll highlight how these strategies amp up your proven traditional direct mail and e-mail efforts.

Register Now »

Around the Web

Does Making a Website Mobile Friendly Have a Universally Positive Impact on Mobile Traffic?
Check out this in-depth look by Carnegie conference speaker Rand Fishkin on making his website mobile friendly.

5 Conversion Optimization Tests to Try With Your Next E-mail Campaign
Using principles of human psychology and A/B testing, you can discover the full potential of your e-mail marketing.

We Hate Autoplay Too: 3 Experts on Landing Page Video Best Practices
Have a video on your landing page? Check this out and get some valuable insights from experts on what you should and should not do.

Google May Add Structured Markup & Data To Ranking Algorithm
Google hints it may decide to use structured data in its ranking algorithm some day, though the company has previously denied it.

Google Partner

Carnegie is a Certified Google Partner, which recognizes companies that excel with Google's products. We are also part of their Managed Agency Program, a distinction only 500 agencies can claim. Finally, our entire team is certified in both Analytics and AdWords. Further solidifying that Carnegie's business is growing and our customers are happy.