Carrnegie Conversations
April 2016
The More You Know: Geofencing Edition

The More You Know: Geofencing Edition

Mark Cunningham

Geofencing. Everyone’s talking about it. It’s one of the shiny new toys for digital enrollment marketers. But why?

Digital Byte: Here’s Why Higher Ed Marketers Still Need Retargeting

Digital Byte: Here’s Why Higher Ed Marketers Still Need Retargeting

Angie Ward

Retargeting, in its infancy, was commonly thought of as creepy ads that follow you wherever you go after leaving…

What Does Carnegie’s Partnership With Google Mean for You?

What Does Carnegie’s Partnership With Google Mean for You?

Alexa Poulin

In 2015 Google named Carnegie a Managed Agency Partner, a distinction less than 10% of digital agencies worldwide can claim…

Make Your Admission Dreams Come True...

Make Your Admission Dreams Come True…

Kevin Roane

One of the biggest dreams of every admission director, besides enrolling a full class on May 1, is finding the right…

Carnegie Conference

Chicago Digital Marketing Workshop

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more.

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Carnegie Connect Webinar Series

"How to Identify and Engage Your Audience Across Social Media"

Tuesday, April 26th
2:00 pm ET.

Learn how to leverage advertising tactics across multiple social networks and their millions of users. You will discover who is using social media and which networks appeal to which demographics. Get an overview of the importance of leveraging the various targeting capabilities such as location, age, gender, Retargeting, and social media advertising and how they can help you meet admission goals. Discover how to create targeted text messages, videos, or images that inspire your audience to learn more about your school, event, or the exciting campus culture.

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Don't Look Now, but Twitter Has Momentum With the Youth
There is an emerging growth of teenage Twitter users. Twitter has momentum with teenagers because it provides a platform for natural communication.

50 Must-Know Statistics to Improve B2B Lead Generation Strategies
While written from a B2B perspective, these statistics hold true for all types of lead generation. Each and every one of these statistics translates to higher education lead generation.

Do Video Backgrounds Help or Hurt Conversions?
Should you use a video background on your landing page? Unbounce did some testing and found out some interesting information. P.S. Check out the quote from 2017 #CarnegieConf speaker Michael Aagaard…

Why Now, More Than Ever, SEO Is Not Just About Google
It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic that don’t rely purely on Google.