Carrnegie Conversations
February 2016
The 2016 Carnegie Conference: Standing Out Authentically

The 2016 Carnegie Conference: Standing Out Authentically

Meghan Dalesandro

A few weeks ago, over 225 enrollment marketers gathered in Disney World for our fifth annual Carnegie Conference. The excitement still hasn’t…

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Digital Analytics and Dashboarding: 5 Steps for Success

Digital Analytics and Dashboarding: 5 Steps for Success

Grant Geske

You already know you need to use data to make smart marketing decisions…but what does working with data…

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From Kick to Click: Achieve Graduate Enrollment Goals Through Digital Advertising

From Kick to Click: Achieve Graduate Enrollment Goals Through Digital Advertising

Barbara Coward

What would you do with $5 million in your marketing budget? Well, if you are Budweiser, Doritos, or Amazon…

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Optimize your email campaign

Optimize your e-mail campaign

George LaRochelle + Eric Page

Pro tips to optimize your e-mail campaigns:

Use Preview Text to Optimize Your E-mail Campaigns »


4 Tips for E-mail Marketing Campaign Optimization »

 
Press Release: Carnegie and Semcasting Partnership Advances IP Targeting and Audience Modeling Capabilities for Higher Education

Press Release: Google Welcomes Carnegie Communications into Top-Tier Managed Agency Program

Google welcomed Carnegie Communications into their Managed Agency Program in 2015 and has now…

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One-Day Digital Marketing Conference — Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

March 24, 2016

Google Headquarters
1600 Amphitheatre Pkwy
Mountain View, CA

March 31, 2016

Google New York
76 Ninth Avenue
 4th Floor

New York, NY

April 28, 2016

The Big Ten Conference Center
5440 Park Place
Rosemont, IL

Attendance is free but registration will be required.
Register Now »

Carnegie Connect Webinar Series


Recorded Webinar:
"Improving Yield Through Digital Marketing"



Thursday, February 18, 2016
2:00 pm ET.

Your future students might be accepted—but that doesn’t mean you can take your eye off the marketing ball! You should continue to get in front of them across multiple channels online in order to increase brand affinity, drive attendance to accepted student days, and remind them just how awesome your institution is! In this webinar we will discuss how you can leverage digital strategies such as IP Targeting, segmented Retargeting, paid social media, mobile, and more to reach your accepted students during this critical time of yield.


Sign Up to Receive the Recording »

Webinar coming soon: 3/8 at 2pm ET.
"All These Colleges Sound the Same: When Comm Goes Wrong" Presented by Tyler Borders & Scott Ochander, Dartlet

AROUND THE WEB


Why data is the best thing to happen to your e-mail subject line
Your subject line is the first chance to make the next best impression on the student you’re trying to reach and drive engagement. Test and use the data to make creative decisions.


Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Proving second-screen usage is increasing every day. Some interesting statistics on Super Bowl advertisers and what people were searching for during the game.


Can SEOs Stop Worrying About Keywords and Just Focus on Topics?
2016 Carnegie Conference keynote speaker Rand Fishkin discusses the old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.


Google Analytics in 2016
Today, incorporating data and analytics is a marketing imperative, and many marketers turn to Google Analytics. Here are six tips for refreshing your GA knowledge and making the most of the tool in 2016.