Carrnegie Conversations
January 2016
Should Instagram Be a Tactic in Your Digital Strategy?

Should Instagram Be a Tactic in Your Digital Strategy?

Vincent Sciplini

Have you looked into whether it'd be a good idea for your college or university to advertise on Instagram? If executed correctly, Instagram can be…

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Get the Yes: 6 Ideas to Build a Better Yield Campaign

Get the Yes: 6 Ideas to Build a Better Yield Campaign

Alexa Poulin

Yield. It's that time of year again. You've successfully combed through all those applications and have made your "yes" pile of accepted students. Once they are notified…

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Higher Education's Mobile Moment

Higher Education's Mobile Moment

Meghan Dalesandro

Something big happened in 2015.
You knew it was coming.
And it did.

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Are you ready for some BCS football?!

Are you ready for some BCS football?!

Melissa Rekos

The national championship game kicked off last Monday night between the Clemson Tigers and the Alabama Crimson Tide. These top-ranked teams clashed for the first time…

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Press Release: Carnegie and Semcasting Partnership Advances IP Targeting and Audience Modeling Capabilities for Higher Education

Press Release:
Carnegie and Semcasting Partnership Advances IP Targeting and Audience Modeling Capabilities for Higher Education


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One-Day Digital Marketing Conference – Save the Date!

Save the date and come join Carnegie and our partners at Google for a full day of free learning at our Digital Marketing Conference deep dive. You'll hear from a variety of experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

March 24, 2016

Google Headquarters
1600 Amphitheatre Pkwy
Mountain View, CA

March 31, 2016

Google New York
76 Ninth Avenue 4th Floor
New York, NY

April 28, 2016

The Big Ten Conference Center
5440 Park Place
Rosemont, IL

Attendance is free but registration will be required.
Register Now »

Carnegie Connect Webinar Series


In case you missed it:
"Digital Marketing Strategies for 2016–Old and New"







2016 is here! As we enter the new year, how are digital strategies for enrollment evolving and proving themselves most effective? What are some of the "new" digital marketing tactics being touted as the next big thing for enrollment? And more importantly, how do you stay tuned to the strategies that are both emerging and appropriate for your institution or for higher ed. in general? In this webinar, we'll review how several digital options for enrollment are continuing to develop, and we'll cover some of the "shiny new toys" both inside and outside higher ed. and walk through some of the vetting process for each. Topics and strategies will include geofencing, mobile, IP Targeting, Retargeting, audience modeling, search engine marketing, and more.


View the Recorded Session »

AROUND THE WEB


Bing Now Powers AOL Search: What Advertisers Need To Know
Bing has taken over serving search results and ads for AOL from Google. There is a chance the same competitive keywords might be cheaper on an ever expanding search engine.


January 2016 Google Webmaster Report
If you are curious about what Google is up to this is a great monthly summary on everything that went down for the past month.


Data Keeps E-mail Relevance on Track
Check out this infographic on what data companies are using for an integrated approach to e-mail.


A beginning of year audit checklist for your e-mail marketing program
At the beginning of every year there are a lot of housekeeping tasks that need to be taken care of. There may be some easy enhancements you can make that you totally forgot about last year.


Top 10 Most Popular E-mail Clients of 2015
#CarnegieConf speaker Justine Jordan gives us some invaluable stats on e-mail.