Carrnegie Conversations
July 2016
Your Summer Webinar Watch Guide

Your Summer Webinar
Watch Guide

Mark Cunningham

During these hot summer months, there’s no better time to catch up on some of the latest digital information and strategies…

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Landing Page Form Best Practices

Landing Page Form
Best Practices

George LaRochelle

A good landing page is paramount to a successful digital marketing campaign. Everyone who attended…

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5 Simple Rules for Creating Effective Banner Ads

5 Simple Rules for Creating Effective Banner Ads

Tyler Glaude

Poor branding, flat messaging, and meager user experiences are fighting against your display advertising campaign.

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3 Helpful Strategies for Reaching High School Seniors in Fall 2016

3 Helpful Strategies for Reaching High School Seniors in Fall 2016

Alexa Poulin

It won’t be long before your incoming 2016 class arrives on campus, while at the…

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Carnegie Conference

One-Day Digital Marketing Conference — Save the Date!
Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

Austin Workshop

July 26, 2016
Omni Austin Hotel Downtown
700 San Jacinto
Austin, TX 78701

Atlanta Workshop

September 13, 2016
UGA Terry Exec Educ Center
3475 Lenox Road NE Suite 300
Atlanta, GA 30326

Attendance is free but registration will be required.
Register Now »

Carnegie Connect Webinar Series


"The New Era in Paid Search Advertising"





Everything we thought we knew about digital marketing has changed dramatically. In just the past couple of years, we have seen an incredible evolution in how we approach and develop an effective strategy and implement key digital tactics such as Paid Search, Retargeting, and Mobile. Ongoing changes in Google’s platform, search behavior, and higher education mean that marketers have to work faster and be more relevant, personalized, and available in the micro-moment in order to reach prospects and their influencers.

In this session you'll learn how to stay on top of this ever-changing landscape to ensure your digital marketing efforts continue to be effective. Plus, we’ll review some of the latest data and insights from our partners at Google, including what the recent updates to bidding and paid search mean for you.


View The Recorded Session »

AROUND THE WEB


Did Google’s New Green Ad
Labels Affect Ad CTR?

Google has been slowly rolling out a change to the SERP in which ads are displayed slightly differently. From yellow to green, the ad label’s new color is here to stay. Google has confirmed that change will affect all search ads moving forward.


AdWords Segments: What Are They & How Can I Use Them?
Want a wealth of information about your campaigns? Learn about the basics of AdWords Segments and how to use this feature for just about every campaign element.


Digital Distractions: Pokemon Go
Pokemon Go is certainly consuming our news feeds at the moment. Learn some first insights on how this viral success may play out in the higher education space.


Why Snapchat Is Frustrating The Hell Out Of Marketers
Ah, Snapchat—the elusive darling of the social media world. But how are marketers dealing with this groundbreaking platform?


Upcoming Speaking Engagements


EduWeb:
Tue, Aug 2 @ 10:30 Understanding the Multi Touch Journey
Tue, Aug 2 @ 2:15 Mobile Matters: Just Ask Google
Thu, Aug 4 @ 9-4:30 pm Master Class: Digital Marketing — Learning the Tools to Create an Overall Strategy