So you’ve got a marketing budget to reach your prospective online or adult students. Great. Now what? Where are they?
                                                           

Carrnegie Conversations
June 2016
Non-traditional Student Audiences: Can’t Find Them? Build Them!

Non-traditional Student Audiences: Can’t Find Them? Build Them!

Melissa Rekos

So you’ve got a marketing budget to reach your prospective online or adult students. Great. Now what? Where are they?

>
 
Digital Byte: Why Schools Need Local SEO…Right Now

Digital Byte: Why Schools Need Local SEO…Right Now

Angie Ward

If you’re a school that draws locally—whether you’re PreK–12, a community college, or even a continuing education program…

>
 
Google Strikes Again: What Updates to Bidding and Search Mean for Marketers

Google Strikes Again: What Updates to Bidding and Search Mean for Marketers

Kayla Gaier

If it seems as though Google is changing all the time, it’s most likely because they are. And Google announced…

>
 
Making Community College Partnerships a Sustainable Enrollment Tool

Making Community College Partnerships a Sustainable Enrollment Tool

Kurt Thiede

The usual challenges for college enrollment officers are being profoundly impacted…

>
 
Carnegie Conference

One-Day Digital Marketing Conference — Save the Date!
Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

Austin Workshop

July 26, 2016
Omni Austin Hotel Downtown
700 San Jacinto
Austin, TX 78701

Atlanta Workshop

September 13, 2016
UGA Terry Exec Educ Center
3475 Lenox Road NE Suite 300
Atlanta, GA 30326

Attendance is free but registration will be required.
Register Now »

Carnegie Connect Webinar Series


"The New Era in Paid Search Advertising"





Tuesday, June 21st
2:00 pm ET.

Everything we thought we knew about digital marketing has changed dramatically. In just the past couple of years, we have seen an incredible evolution in how we approach and develop an effective strategy and implement key digital tactics such as Paid Search, Retargeting, and Mobile. Ongoing changes in Google’s platform, search behavior, and higher education mean that marketers have to work faster and be more relevant, personalized, and available in the micro-moment in order to reach prospects and their influencers.

In this session you'll learn how to stay on top of this ever-changing landscape to ensure your digital marketing efforts continue to be effective. Plus, we’ll review some of the latest data and insights from our partners at Google, including what the recent updates to bidding and paid search mean for you.


Register Now »

AROUND THE WEB


Are email marketers too afraid of failure?
4 fears to conquer

Marketers need to be bolder and more innovative in their e-mails—not just to win in marketing but to survive. Here are four fears every e-mail marketer has and how to get past them.


6 subject line and preheader perfect pairings
We have stressed the need to use preheader text in e-mails before, and Justine Jordan talked about it at the 2016 #CarnegieConf. Check out some real life examples and see how you can make your e-mail campaigns more successful.


Test how mobile-friendly your site is
Google just released a great, easy-to-use tool to check your website to see how mobile friendly it is. Not only does it give you an overall “mobile-friendly” score, but it tests out your desktop and mobile speed. All very important factors in ranking in search results.


7 SEM experts weigh in on the biggest AdWords announcements
Want more information on the most recent AdWords changes and announcements? Here are seven industry experts who are in the know to help explain what these changes mean.


Upcoming Speaking Engagements


Pennsylvania ACAC: Hershey, PA (6/26 @ 5:15 pm: Student Search 2.0: The Digital Revolution)

Blackbaud K-12 Users Conference: Boston, MA (7/13-15: Understanding The Multi-Touch Journey)

EduWeb: Denver, CO (8/2 @ 10:30 am: Understanding the Multi Touch Journey and @ 2:15 pm: Mobile Matters: Just Ask Google)