Over the past six years as we’ve built up our digital marketing services, we’ve discussed the unique ability for online…

Carrnegie Conversations
May 2016
4 Fringe Benefits of Marketing to Students Online

4 Fringe Benefits of Marketing to Students Online

Meghan Dalesandro

Over the past six years as we’ve built up our digital marketing services, we’ve discussed the unique ability for online…

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A Traditional Approach But With a 2016 Spin

A Traditional Approach But With a 2016 Spin

Jim Kelly

If supporting good marketing that converts, even if it is perceived as “traditional,” makes me a traditionalist…

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The Battle Over Branding

The Battle Over Branding

Jennifer Lonchar

I’ve heard it before: school branding is not a function of admission but rather the responsibility of marketing. Right?

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PRESS RELEASE: Carnegie and Google Co-host Series of Higher Education Digital Marketing Workshops

PRESS RELEASE: Carnegie and Google Co-host Series of Higher Education Digital Marketing Workshops

Carnegie Communications

Carnegie and Google recently co-hosted…

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One-Day Digital Marketing Conference — Register Now!

Register now and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

Boston
June 28, 2016

Forefront Meeting Center
404 Wyman Street
Waltham, MA 02451

Austin
July 26, 2016

Omni Austin Hotel Downtown
700 San Jacinto
Austin, TX 78701

Atlanta
September 13, 2016

UGA Terry Exec Education Cntr
3475 Lenox Road NE Suite 300
Atlanta, GA 30326

Carnegie Connect Webinar Series


"The Top 5 SEO Punchlist"









Your website is the most important marketing tool you have in recruiting prospective students. This webinar will show you where to focus your internal efforts (hint: it should be on your website!). Google has recently made changes to the way SEO is determined that favors putting the user experience first. By optimizing your site for SEO and these Google changes, you are optimizing for every other marketing effort you do. This webinar will focus on five website areas you can efficiently optimize today.


View the recording »






AROUND THE WEB


The rise of Gen Z brings new marketing challenges compared to millennials, CivicScience data suggests
Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast, and how they engage with brands and respond to marketing is very different than their predecessors.


Facebook Keeps Its Ad Machine Rolling With New Ad Targeting
Facebook's "Dynamic Ads” show people items they’ve shown interest in. This version of Retargeting is among the most effective ways to engage with your users.


Google Search Console updated the Search Analytics report & adds Knowledge Graph, local & Rich Snippets
Google updated the Search Analytics report in the Search Console, added an update line, and explained what changes you may see in the report.


Six Top SEO Factors in 2016
SEO is ever changing. Stay up to date with this 2016 report that analyzed one million Google search results.


Upcoming Speaking Engagements


TAAC: Philadelphia, PA (5/25: Location-Based Enrollment Marketing for Transfer Student Recruitment: Geofencing vs. Geotargeting vs. Rooftop IP Targeting)

New England ACAC: Boston, MA (6/2 @ 3:15-4:15pm: Finding Waldo. A breakdown of highly effective digital strategies to find the right students amongst a sea of internet users.)

New York State ACAC: Staten Island, NY (6/3 @ 8:45am: Student Search 2.0: The Digital Revolution in Main 23A)

New Jersey ACAC: Atlantic City, NJ (6/6 @ 3:30pm - Location-Based Enrollment Marketing: Geofencing vs. Geotargeting vs. Rooftop IP Targeting and 6/7 @ 11:30am Don’t Drink the Kool-Aid! How to Overcome Admissions Marketing Misconceptions)

SUNYCAP: Saratoga Springs, NY (6/16 @ 2:10pm : Location-Based Enrollment Marketing: Geofencing vs. Geotargeting vs. Rooftop IP Targeting and 6/15 @ 2:45pm: Student Search 2.0: The Digital Revolution)

Pennsylvania ACAC: Hershey, PA (6/26 @ 4pm: Student Search 2.0: The Digital Revolution)

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