Learn about the latest changes to Google Analytics' new UI from our Director of SEO & Digital Analytics in this short digital byte.
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Carrnegie Conversations
November 2016
Digital Byte: Google Analytics' New UI

Digital Byte:
Google Analytics' New UI

Grant Geske

Learn about the latest changes to Google Analytics' new UI from our Director of SEO & Digital Analytics in this short digital byte.

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Google AdWords vs. Bing Ads: They’re More Similar Than You Think

Google AdWords vs. Bing Ads: They’re More Similar Than You Think…

Laura Ganci

If you’re a digital marketer in today’s world, it’s not uncommon to manage ad campaigns on multiple search engine platforms…

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Those Shiny New Digital Toys Can Hurt You

Those Shiny New
Digital Toys Can Hurt You

Mark Cunningham

There’s an old Saturday Night Live sketch where Dan Aykroyd plays a sleazy toy company tycoon…

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Carnegie Conference 2017 FAQs

Carnegie Conference
2017 FAQs

Meghan Dalesandro

The 2017 Carnegie Conference is fast approaching! We get asked regularly, “Why attend the Carnegie Conference?”

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Carnegie Conference

Carnegie Connect Webinar Series


"Wechat Basics: Where Wechat Fits in Your China Recruitment and Communications Plans"


When: Tuesday, December 13 at 4:00pm EST

With more than 700 million active users each month, WeChat reaches over 90% of the students and families that matter to you in China. WeChat is more than a Chinese replica of Facebook or Twitter. WeChat has evolved into a powerful commerce and communications ecosystem that enables messaging, social media posting, real-time and automated customer service, payments, microsites, online classes, and more. This reach, usage, and functionality means that WeChat is quickly replacing e-mail as a primary source of institution-to-consumer communication. This webinar will help you begin creating a WeChat strategy for your team.

You’ll learn: WeChat vs. Facebook, Twitter, and Linkedin, what types of WeChat accounts are right for you, strategies for building your audience, and how to deepen applicant engagement via WeChat.


Register Now »

AROUND THE WEB


Mobile-First Indexing
To make their results more useful, Google has begun experimenting with mobile-first indexing. Google’s algorithms will eventually use the mobile version of a site’s content as the primary way they rank pages from that site, which makes it even more important to make sure your site is "mobile-friendly."


How to Successfully Run an A/B Test on Your E-mail Campaign’s Landing Page
A/B testing in your e-mail campaigns is very important, but don’t just stop at testing subject lines, calls to action, and reheated text.


Facebook Releases New Report on Brand Loyalty and Millennials
One of the main reasons millennials are often tagged as being harder to reach is that they don’t display the same brand loyalty as generations that have come before them. But is that actually true—are millennials less aligned to brands?


Gmail Gets Responsive Design Support
Google announced that Gmail will support CSS media queries, making true responsive design a reality for the popular e-mail service. This is great news for giving your users a much better experience.