Carrnegie Conversations
September 2016
Digital Byte: Why Education Marketers Should Set Up Goals in Google Analytics

Digital Byte: Why Education Marketers Should Set Up Goals in Google Analytics

Angie Ward

As digital marketers at Carnegie Communications, we’re actively in our…

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Carnegie and NACAC Partnership Evolution

Carnegie and NACAC Partnership Evolution

Meghan Dalesandro

As September rolls in and everyone is excited about falling leaves and pumpkin…

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Put Yourself in Students’ Shoes: The Key to Improving Your Search Results

Put Yourself in Students’ Shoes: The Key to Improving Your Search Results

Mark Cunningham

Prospective students are out there searching. They’re searching constantly and…

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Get the Most Bang for Your Advertising Buck with Device Bid Adjustments

Get the Most Bang for Your Advertising Buck with Device Bid Adjustments

John Geary

Heads up, higher ed marketers! Google rolled out device bid adjustments recently…

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For public institutions, a top choice for reaching sophomores, juniors, and seniors

For public institutions, a top choice for reaching sophomores, juniors, and seniors

Jennifer Lonchar

As a partner for public institutions…

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Carnegie Conference

Carnegie Connect Webinar Series


"An Enrollment Marketer's Guide to IP Targeting"





For the past few years, IP Targeting has been changing the way admission and enrollment marketing professionals reach students and parents. It has also been evolving and advancing—just about every day. Join us for this half-hour webinar to learn more about the ins and outs of IP Targeting, including how it's applied to strategies throughout the entire enrollment funnel and a checklist of what to consider and watch out for as you evaluate incorporating IP Targeting into your plan. Topics covered will include ideas for different lists, match rates and coverage, mobile and social media integration, and more.


View The Recorded Session»

AROUND THE WEB


Do You Believe in...Conversion Magic?
Check out four key ingredients to a higher converting landing page.


6 Custom Google Analytics Reports
You Should Use for Every CRO Project

Columnist Jeremy Smith highlights six custom reports to improve how you analyze your metrics.


Say No to No-reply E-mail Addresses
The reply-to e-mail address and name are key trust identifiers for your recipients—important parts of your e-mails that should never be overlooked.


2016 Mobile-Friendly E-mail and Landing Page Trends [Infographic]
Check out this infographic from some joint research by Litmus and the Salesforce Marketing Cloud that found mobile-friendly websites have become almost universal and that the adoption of mobile-friendly e-mail design accelerated over the past year.


Upcoming Speaking Engagements


New England UPCEA – Thu, Oct 27 @ 4:15 PM: Engaging Prospective Students Online and Understanding the Multi-touch Journey with Michal Miller from Brandeis University

Carnegie Conference