Carrnegie Conversations
February 2017
4 Ways to Implement a More Effective Paid Social Media Strategy

4 Ways to Implement a More Effective Paid Social Media Strategy

Gabrielle Connelly

Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about…

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Digital Byte: Use Google Analytics to Track Your Open House ROI

Digital Byte: Use Google Analytics to Track Your Open House ROI

Angie Ward

As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say…

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How to Recruit Students in China: WeChat Basics and Sponsored Content

How to Recruit Students in China: WeChat Basics and Sponsored Content

Jennifer Lonchar

For many colleges and universities, recruitment in China is a self-powered…

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Storytelling, Goldfish, and Other Takeaways from the Carnegie Conference

Storytelling, Goldfish, and Other Takeaways from the Carnegie Conference

Meghan Dalesandro

Once upon a time in a land far, far away, 250 of the most thoughtful and creative…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During these free day-long events, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

March 16, 2017

Anaheim Marriott
700 West Convention Way
Anaheim, CA 92802

April 6, 2017

Franklin University
Alumni Hall, 301 E. Rich Street
Columbus, OH 43215

May 16, 2017

Baltimore Marriott Inner Harbor
110 South Eutaw Street
Baltimore, MD 21201

Attendance is free but registration will be required.
Register Now »

Carnegie Connect Webinar Series


Experience Matters: Evaluating Today’s Digital Marketing Options and Strategies






Date: February 16
Time: 2pm EST

When was the last time you hired a plumber to fix your car? Never, right? Experience matters in digital marketing too and especially in higher education digital marketing. In this webinar we’ll break down all the nuances of first-party data and location/mobile targeting (aka geofencing). We’ll talk what works, what doesn’t, what you might be hearing, and what you should be doing next. Join us for easy and effective ways to reach the right audiences at the right time. It’ll be informative and actionable.


Register Now»

AROUND THE WEB


Testing "From" in E-mail
Marketing Messages

A short read on a quick test of the from field in e-mail messaging. Use your data and always be testing.


It's Time to Stop Doing On-Page
SEO Like It's 2012

To earn rankings, you may need to address your entire site's brand focus, not just an individual page's keyword targeting.


“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017
Learn how to truly personalize your marketing messages to cut through the clutter.


The Top 10 Most Popular
E-mail Clients of 2016

2016 brought significant changes for the most popular e-mail clients, proving once again that e-mail is still alive and kicking. Use this report from Litmus to stay on top of your e-mail campaigns.