Digital Byte:
Mobile Mania–Quick Tips for Engaging the Other Half

Mobile Mania–Quick Tips for Engaging the Other Half

A 2013 Pew research report indicates that two-thirds of teenagers now own mobile devices and 47% own smartphones. Of those smart-phone-savvy teens, 50% prefer…

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E-mail and Online and Print…Oh My!

E-mail and Online and Print…Oh My!

Modern recruitment of college-bound students is much like trying to get Dorothy to follow the yellow brick road in The Wizard of Oz (stay with me here). Only instead of sending them to the Emerald City, you are directing students down the recruitment…

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The 2014 Carnegie Conference – last chance to get early bird pricing!

The 2014 Carnegie Conference

Integrating Traditional & Digital Marketing Strategies

January 30-31, 2014
Disney's Yacht & Beach Club Resort

Join us as we explore the critical connection between marketing strategy and enrollment. Through multi-channel marketing, effective branding, comprehensive big data analysis, and thoughtful lead nurturing, this year's conference sessions will sure to inspire you for your next marketing move.

» Save $100. Register Today


The Story Behind the Numbers

The Story Behind the Numbers

At the 69th NACAC National Conference in Toronto in September, I had the opportunity to attend an educational session presented by Bob Bennett, Senior Associate Director of Admissions at Clemson University; Sundar Kumarasamy, Vice President of Enrollment Management at the University of Dayton; and our own Melissa Rekos, Vice President of Digital Services at Carnegie. Their presentation, "Using Data Analysis and Market Segmentation to Reach and Engage the Right Prospects–and Their Families–Online," focused on lesser-known sources of real-time data, methods to tackle market analysis head-on, and opportunities to reach core prospective…

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Around the Web

FAQ: All About The New Google "Hummingbird" Algorithm

Google's latest search algorithm update "Hummingbird" has been live for over a month now. Get some real answers and some great information on Google's latest update

A Good User Interface

A Good User Interface has high conversion rates and is easy to use. In other words, it's nice to both the business side as well as the people using it. Here is a running list of practical ideas to try out.

Exploring the Social TV Viewing Phenomenon

An interesting look at the data exploring the real-time socializing about television shows and its viewers.

7 Ways to Ensure Your Emails Get Read

Seven quick tips on making your e-mail marketing more successful.


Carnegie Connect Webinar Series

Join us for our free Carnegie Connect webinar series to bring you the latest research and best-practice strategies for optimizing your marketing campaigns. The webinars are packed with information and are completely free!

Carnegie heading to NACAC!

Search Differently

Take an integrated approach to your next Search campaign. Learn practical tools and tactics to get the most out of your Student Search efforts.


 Tuesday, November 5


 2 pm EDT