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What’s Now, New, and Next From Our Partners at Google

Mark Cunningham
May 24, 2017

Yesterday, Google unveiled their latest innovations at their Marketing Next 2017 event. And there are all sorts of cool advancements, developing opportunities, and cutting-edge capabilities unfolding!

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6 Digital Marketing Tips for Graduate Enrollment from NAGAP 2017

Jennifer Lonchar
May 3, 2017

I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive.

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The Most Powerful Lead Generation Engine in Higher Ed

Jim Kelly
April 28, 2017

It’s that time of year again, the time when all your hard work and marketing efforts are measured against the results culminating on May 1, aka National College Decision Day. For some institutions, there will be celebration; for others, it will be a time to reflect on what could have been done differently. In most cases, the funnel will be analyzed: How can we get more applicants? How can we get stronger applicants? How can we reach more students with interest in a certain major or academic level of achievement? The answer is simple: through CollegeXpress.

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The Next Wave of Market Intelligence: Social Listening

Liz Gross
April 27, 2017

Finding and analyzing online conversations to develop data-informed strategies (The following blog was written by Liz Gross. Liz is the Market Insights Manager at the loan servicing affiliate of Great Lakes Higher Education Corporation and was a speaker at the 2017 Carnegie Conference. Find her on Twitter @LizGross144.)

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