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Why Eccentric College and University Program Names Can Hinder Organic Traffic

Rebecca Blanchette
June 19, 2017

Giving programs unconventional names has become a trend among colleges and universities, but this can actually impede organic traffic. Learn more now!

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How to Use Social Media to Generate Student Leads

Alexa Poulin
June 16, 2017

When higher education marketers and admission teams think of social media, most associate it with their organic institutional pages where prospects, students, and alumni can all connect. And while organic social media is a great way to engage these audiences, paid social media should not be overlooked when it comes to lead generation.

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Some Snow Never Melts: A Legend Retires

Meghan Dalesandro
June 14, 2017

The 2001 NACAC conference in San Antonio was the first time I met him. It was just a couple weeks after 9/11 and with that came smaller than usual crowds. But despite the low attendance, there was always a line for one thing: Ken Snow.

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Let’s Stand and Clap for the Nudge!

Mark Cunningham
June 12, 2017

“Are my marketing efforts working?” It’s the million-dollar question that everyone is asking or expected to be able to answer. Possibly one of the toughest parts to answer is what impact all these different strategies are having on a campaign.

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