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How SEO and User Experience Go Hand-in-Hand for Higher Ed Websites

Rebecca Blanchette
July 6, 2017

In our two-part webinar, we explain why SEO and user experience should be a big part of your college or university's digital marketing strategy. Watch now!

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Plan Smarter Digital Campaigns With Carnegie Clarity's Marketing Attribution Service

Angie Ward
June 29, 2017

Carnegie Clarity is an advanced analytics tool that allows you to get full-funnel attribution and use data to deliver personalized web content. Learn more!

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Why Eccentric College and University Program Names Can Hinder Organic Traffic

Rebecca Blanchette
June 19, 2017

Giving programs unconventional names has become a trend among colleges and universities, but this can actually impede organic traffic. Learn more now!

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How to Use Social Media to Generate Student Leads

Alexa Poulin
June 16, 2017

When higher education marketers and admission teams think of social media, most associate it with their organic institutional pages where prospects, students, and alumni can all connect. And while organic social media is a great way to engage these audiences, paid social media should not be overlooked when it comes to lead generation.

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