Carnegie developed a campaign centered on the concept of "Making History" to honor USF's past successes, celebrate its groundbreaking endeavors and highlight the next generation of citizens and leaders that the University is producing.
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Carnegie conducted comprehensive enrollment and advancement research which culminated in a revised set of publications grounded in the "Above & Beyond" concept. Our current work with Lynchburg has also included a Public Relations engagement.
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Carnegie developed a strategic brand platform for the College to support its recruitment plan and attract high-achieving students. Recent work with the College has included a comprehensive website assessment.
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Carnegie developed a comprehensive marketing and public relations plan that focused on communicating the untold stories of the Moore School's academic leadership using a variety of communications vehicles – with the national news media as a centerpiece of the strategy.
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January 26-27 - Sustaining your Digital Brand for Higher Education
Walt Disney World® Resort, FL
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Carnegie Communications…the most comprehensive higher education consulting firm that is dedicated to serving as your partner in marketing communications. We specialize in fully customized market research, brand development, multimedia, consulting, and strategic communications services. Our mission…your growth and leadership in a competitive marketplace.
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Digital innovations have enabled colleges and universities to reach a larger, broader audience than ever before. Now that your school's digital footprint has been established, it's time to take the next steps. Mark your calendar for The Carnegie Conference to learn the latest higher education enrollment, development, marketing, and retention strategies. Join us, and we will discuss how to leverage your school's digital brand and sustain those initiatives to achieve your long-term objectives.
Sustaining your Digital Brand for Higher Education
January 26-27, Walt Disney World® Resort, Florida (FL)
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Heidelberg College partnered with Carnegie Communications to conduct a comprehensive branding study in preparation for a possible name change from "Heidelberg College" to "Heidelberg University."
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In 2009, the Moore School of Business at the University of South Carolina engaged Carnegie's strategic communications team to raise the School's national profile.
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Providence College partnered with Carnegie Communications to complete an Alumni Advancement study aimed to understand the feelings of connection alumni have to the institution.
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In 2008, Texas State Technical College (TSTC) Waco partnered with Carnegie Communications to conduct a marketing research project and develop a marketing plan. Employing a variety of research methodologies, the goal was to generate data-driven recommendations.
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Located in Boca Raton, FL, Saint Andrew's is a K-12 day and boarding college preparatory school affiliated with the Episcopal Church. How to position Saint Andrew's more effectively against other highly regarded local public schools and private institutions locally and beyond.
To identify the true elements of the Saint Andrew's School brand, Carnegie conducted a multi-audience research study. Telephone interviews were conducted with current Saint Andrew's parents, alumni, and parents of young alumni to uncover those aspects of the Saint Andrew's educational experience viewed as unique and special to the institution. Externally, Carnegie conducted telephone interviews with parents of inquirers and lost applicants as well as residents of the Boca Raton community to identify those aspects of the educational experience that most resonated.
Carnegie uncovered that high-quality teaching, a strong academic reputation, challenging students to succeed, and supporting the well being of the whole child were identified as both areas of strength for the School as well as issues of importance to key external audiences.
The brand elements identified served as a creative platform for the School's admissions view book and boarding piece created by Carnegie. In addition, the research fielded continues to serve as the basis for the School's current positioning, which has supported the implementation of an integrated marketing approach.
Located in the Bronx, NY, Einstein Graduate Programs in the Biomedical Sciences is administered by the Sue Golding Graduate Division of the Albert Einstein School of Medicine, part of Yeshiva University. Einstein Graduate Programs in the Biomedical Sciences faces tough competition. There are several highly visible and well-regarded biomedical graduate schools in the College's immediate recruitment area. Carnegie's challenge was to figure out how to position the program effectively relative to the competition, taking into account the College's somewhat weak visibility and location that is often perceived as less desirable than competitor institutions'.
The Carnegie team developed a communications campaign to increase institutional visibility, generate more qualified inquiries, and improve yield. The first phase of the campaign involved a mini advertising campaign delivered via a series of provocative postcards. The next part of the communications flow was a recruitment brochure that provided additional detail about the program. To unify the messaging with all existing marketing efforts, Carnegie helped the institution to launch an updated Web site that dovetails with the marketing campaign.
Carnegie's qualitative research revealed that Einstein's innovative, collaborative atmosphere makes it stand out from the crowd of biomedical graduate schools. In fact, that is what compelled many students to enroll at Einstein. The concept, "It's Different at Einstein" highlights the program's "unorthodox" approaches— open labs, accessible faculty, students who are willing to share resources and ideas— that are actually on the leading edge of scientific thought.
With inquiries rising and the entire campus rallying around the new marketing campaign, the institution hired Carnegie again to help launch an updated website as well as a new viewbook to reinforce the campaign messaging.
The University of St. Francis (USF), a Carnegie client since 2005, partnered with Carnegie again in 2009 in an effort to continue a trend of increased enrollments in the coming years. In working with USF throughout the process, Carnegie developed several strategies to help the University increase the quality and composition of its student body. The themes that Carnegie developed for the new recruitment campaign, as well as the creation of the various publications, were focused on using messaging that addressed USF's most important goals (increasing awareness of the institution, increasing geographic reach, improving the perception of Joliet, promoting USF as a residential university, increasing diversity, improving student retention, and further penetrating the transfer market) and contributed to achieving them.
When Carnegie developed the themes and content for the publications, we consistently focused on conveying primary messages regarding the University's commitment to strong academics, its small size, its close-knit Franciscan environment, and its active campus life in order to engage the type of student it wished to enroll. Specific facts, student stories, and imagery were purposefully selected to support these messages.
The ultimate outcome of this undertaking was the "Making History" concept – one that honors USF's past successes, celebrates its groundbreaking endeavors and highlights the next generation of citizens and leaders that the University is producing. The concept lent itself to a bold, sophisticated, attention-grabbing look through the use of high-impact photography and bold type, and was solidified in three different publications, each designed to be flexible beyond their primary uses: a search piece, an oversized road/travel piece, and a series of postcards.
Heidelberg College, a small liberal arts institution in northern Ohio, partnered with Carnegie Communications to conduct a comprehensive branding study in preparation for a possible name change from "Heidelberg College" to "Heidelberg University". In addition, the College sought Carnegie's creative services for the redesign of its mascot. The impetus for the redesign was based on the dissatisfaction with the current image as a mascot in athletic competition. The desire was for the mascot image to be more visually representative of overpowering and beating the opposing team.
Using both qualitative and quantitative methods, Carnegie interviewed Heidelberg students and their parents, faculty, staff, and alumni employing focus groups and an online survey. Based on the discovery process, competitive analysis, and constituent research, a brand plan was written, identifying the Heidelberg positioning statement, key marketing messages, "elevator speech", tagline and mascot options. The positioning statement included in the plan served as the vision statement for the College's marketing operation.
The resulting brand plan provided a rich perspective that is augmented by data gathered from all key audiences. This led to a set of institution-specific recommendations including messaging points for communicating with various audiences, designed to increase overall engagement and promote institutional giving. Based on the findings of the branding research, a new mascot was unveiled. Ultimately, it succeeded in conveying a dominating and conquering presence in athletic competition, engendering school pride, and promoting loyalty.
Founded in 1964 under the technical supervision of the Harvard Business School, INCAE is the Central American leader in providing graduate education in business. In 2014, INCAE will celebrate its Golden Jubilee 50th Anniversary. As the School approaches this milestone, it has set forth an agenda that includes a campaign to raise support for research and teaching, scholarships, infrastructure, and its three centers. To meet this goal, the School has partnered with Carnegie to launch a coordinated, strategic campaign. The unique challenge for INCAE (and Carnegie), is that being located in Central America there is no "culture of philanthropy."
Grounded in qualitative research, the INCAE project is one that has involved many members of the School's community. To best understand the School, its image, and brand, Carnegie conducted depth interviews and focus groups with faculty, administrators, students, alumni, donors, and trustees. The data collected through this process was analyzed to create a targeted positioning and supporting messages for the School and its campaign.
Through our research, Carnegie discovered those distinctions which resonated across all audiences. We were able to pinpoint the INCAE brand and understand the values associated with an INCAE education. Ultimately, our process provided clarity and strategic guidance for both fundraising and enrollment goals that resulted in a case statement that won gold in the Higher Education Market Report's 25th Annual Education Advertising Awards.
In 2004, Lynchburg College partnered with Carnegie Communications to research and design a suite of recruitment publications. Through this work, the College and Carnegie discovered the "Above & Beyond" concept – one that seems to ring true with prospective students, their parents, and the entire campus community. Lynchburg has taken this concept from a publications theme to a true campus motto and has integrated it across campus through outdoor flags, a staff awards program, t-shirts, etc. "Above & Beyond" has captured the spirit of Lynchburg and while the College has had record success in recruitment. As the College embarks on a re-design of six major publications and the planning phase of a capital campaign, it wishes to understand the meaning of this concept among multiple audiences and determine the true Lynchburg brand today.
Additionally, to extend this brand positioning to key external audiences and help raise the visibility of the college nationwide, Carnegie was asked to work closely with Lynchburg's public relations department and faculty to uncover potential national news stories and opportunities that would help reinforce and provide evidence for the "Above and Beyond" brand promise at a national level.
Lynchburg has partnered with Carnegie again in 2009 to conduct a comprehensive research project which includes both an enrollment and advancement component. Carnegie conducted a comprehensive qualitative study for Lynchburg College, speaking with over 180 of the Lynchburg Community through depth interviews and focus groups with current students and their parents, prospective students and their parents, faculty, staff, alumni, trustees, and donors. Carnegie gained clarification on the Lynchburg brand and how these various constituencies interpret the "Above and Beyond Concept."
In regards to PR, Carnegie helped develop Lynchburg's media relations plan as an ongoing process of building relationships, sharing information and ideas, providing access to sources and helping to frame stories for national attention. By taking advantage of both print and online media, Carnegie held regular campus visits and phone conversations to maintain updates with the faculty, staff and sources. By keeping close, ongoing relationships with higher education reporters and national media journalists, Carnegie acted as a liaison between Lynchburg and the media, arranging interviews for faculty and providing information for potential stories.
Through the research, Carnegie developed a strategic brand platform for the College which includes a positioning statement and supporting messages targeted to the various audiences. From this branding platform, Carnegie developed creative deliverables including both admissions and development publications.
Carnegie helped bring national attention to several stories that truly illustrated Lynchburg going "Above & Beyond." Faculty research, ranging from the physics of sports to human trafficking, was featured in such national outlets as THE WALL STREET JOURNAL, NATIONAL PUBLIC RADIO, THE CHRONICLE OF HIGHER ED, and various news sites and blogs, extending the Lynchburg's key brand messages and elevating the school to a national stage.
"The Anatomy of a World Cup Goal", The Wall Street Journal
"Messi, Like Lebron, Defies Physics", The Wall Street Journal
Massachusetts College of Pharmacy and Health Sciences is the oldest institution of higher education in Boston and the second oldest pharmacy school in the United States. A client since 2008, MCPHS first sought Carnegie's services in devoping a family of publications that not only reinforced its brand and key messages but also met the needs of two different audiences: traditional undergraduate students and an older population of bachelor-degree-holding adults who are looking to transition into a health care career.
Through our time-tested process that included conducting qualitative research and touring campus, Carnegie developed an informed and compelling concept for the updated publications that emphasized the college's distinctive characteristics to best motivate selected target audiences. The goal was to portray an accurate yet slightly aspirational image of the institution. Carnegie recommended general key messages for MCPHS, speaking to its commitment to providing high caliber, career-focused students with a quality health care education based on experiential learning.
The resulting pieces – two viewbooks for each of the main campuses (Boston and Worcester/Manchester), a Boston travel piece, and various print advertisements – conveyed the true personality and "experience" of MCPHS. The pieces have also effectively helped the institution overcome its challenges – most importantly, the misconception that it is "just a pharmacy school" by communicating the many academic and social opportunities available. The publications speak effectively to the new and newly renovated state-of-the-art facilities as well as the social, recreational, cultural, and educational advantages of its metropolitan locations.
Striving to overcome enrollment challenges in the wake of Hurricane Katrina, Millsaps College partnered with Carnegie Communications in an effort to grow its student body. As a private, liberal arts college grounded in the Methodist tradition, Millsaps needed to understand misperceptions of the College. In addition, the College wanted to refine their messaging by determining which points of distinction they should highlight to attract high-quality prospective students. Specifically, they sought information on the implications of being a liberal arts college, their religious affiliation, and their location in Jackson, Mississippi. Additionally, Millsaps wanted to better understand their competition so they could best position themselves in their competitive set. The College also felt that it needed to quantify the successes of their alumni, using their accomplishments in messaging to attract prospective students and their parents. Lastly, Millsaps sought to better understand their pricing options.
Carnegie designed a custom research-based solution for Millsaps which included qualitative and quantitative research with various audiences including prospective students and their parents, current students, faculty, staff, alumni, and guidance counselors. Additionally, the project included a competitor analysis that focused on five primary competitor colleges and a price sensitivity analysis that was conducted in conjunction with Maguire Associates. The project culminated in a strategic brand platform which included a positioning statement, supporting messages, and elevator speech.
Through focus groups, depth interviews, and surveys, Carnegie was able to identify points of distinction for Millsaps and offer recommendations for overcoming misperceptions. Research showed that the College's reputation, not the location, was the primary draw and that the term "liberal arts" needed to be more clearly defined when speaking with key audiences. By leveraging strengths identified by current students, faculty, staff, and alumni with characteristics found to be most important to prospective students, their parents, and guidance counselors, Carnegie created a strong positioning framework for the College to build its image and brand. Brand messages were further supported by quantitative data gathered on alumni. For example, over 66% of Millsaps alumni further their education in graduate school and many attend prestigious, top-tier programs, a message important in attracting high academic achievers.
The Moore School of Business at the University of South Carolina was welcoming a new dean and senior leadership team. The School, known traditionally for its strengths in international business, had been lagging behind better known schools in the region and was not regarded as a national player in business education. With a new administration in place, the Dean made it a top priority to raise the School's national profile and begin to showcase its academic strengths in key areas such as human resources, risk management and supply chain management. With plans for a new state-of-the-art business education facility in the works, the School wanted to project a new image as a leader in preparing leaders for global enterprise and sustainable development.
Carnegie Communications began with an organizational assessment of the communications function at the school followed by stakeholder research for both the Graduate/ MBA Division and the Executive Education Division. The goal of the research was to determine the School's core strengths, perceptions among key audiences and communications opportunities. Based on the research, Carnegie developed a comprehensive marketing and public relations plan that focused on communicating the untold stories of the Moore School's academic leadership using a variety of communications vehicles – with the national news media as a centerpiece of the strategy.
In order to generate content and ideas for stories to take to the national media, Carnegie organized the first-ever Moore School Editorial Board – a group of key administrative managers from across the school, representing faculty research, admissions, alumni relations, development, executive education, MBA programs, undergraduate programs, international activities and career placement. The Board met once a month to discuss the best stories coming out of each functional area of the School. Carnegie worked to tell the stories through media interviews and generating stories in major national media, including THE WALL ST. JOURNAL, TIME Magazine, THE FINANCIAL TIMES, CNN, FORBES, BUSINESS WEEK and many others. The School was ranked #1 for international experience in the FINANCIAL TIMES and with Carnegie's public relations efforts, received widespread national and international media attention for new innovative initiatives, including its new Master of International Business Program, a new undergraduate program with the Chinese University of Hong Kong and its "virtual global classroom" launched for its executive education programs.
University of South Carolina's Darla Moore School of Business Announces Slate of New Faculty
"Carnegie's strategic approach to communications and public relations have been critical to our marketing efforts over the past year. No other firm we have worked with combines best practices in marketing communications with a deep understanding of the higher education culture and mindset. Their broad range of capabilities have helped support all of our marketing efforts. On the public relations side, Carnegie has helped raise our national and international profile with coverage in the Wall St. Journal, BusinessWeek, the Financial Times, CNN and TIME Magazine. On the marketing side, the firm helped us a launch a new graduate program in Human Resources. We are now working with them on digital media and web re-targeting for our full portfolio of graduate programs. What started as a small public relations initiative has now grown into a full marketing partnership that has been successful for everyone involved."
In 2007, Niagara University completed a process to understand the institution's brand, where it had come from, where it currently stands and in what direction it should head in the future. That process uncovered key features that defined the brand. With those features in mind, the University developed the tagline, "Education That Makes a Difference," to kick off its capital campaign and serve as the foundation for a larger, comprehensive marketing campaign to inform all key audiences. Carnegie was commissioned to develop a new set of recruitment publications to support the brand positioning. The goal of this effort was to increase enrollment, retention, appeal to parents and communicate value.
Carnegie spent two days on campus, exploring the unique strengths, challenges, history, objectives, hopes, fears, and dreams of Niagara. We did this through a systematic immersion process involving careful querying of a variety of internal constituents and external sources. After developing several creative concepts for the institution to consider, Carnegie tested each of the concepts with key constituencies through an online survey hosted on the Carnegie server.
In an evaluation of Niagara's marketing materials, recommendations were also made to eliminate pieces that were not consistent with the reputation of the institution or were not working hard enough for the institution. The sophisticated, rich, and elegant feel of the selected concept is achieved through sweeping campus photographs and dignified student and faculty portraits. Prospective students may approach the viewbook through short, informational copy blocks, as well as through longer sidebars that give more detail about selected Niagara programs and opportunities that illustrate the university's commitment to offering an "Education That Makes a Difference." This concept informed a family of publications, including a search brochure, sophomore brochure, junior and senior viewbooks.
In the spring of 2007, Providence College partnered with Carnegie Communications to complete an Alumni Advancement study aimed to understand the feelings of connection alumni have to the institution and their current perceptions and experiences with the College. To better understand Providence College alumni, a quantitative survey measuring perceptions, specific and general affinities, giving behaviors, and ideal communications strategies was administered.
Carnegie worked to ensure responses received were representative among the various geographic and age groups of the College's alumni base. In addition, Carnegie conducted a portfolio analysis of the College's existing marketing materials to aid in identifying the right message to the right alumni at the right time. Finally, an advancement assessment evaluated the College's current process used to build, maintain, and cultivate alumni relationships from both a marking/communications perspective and an advancement perspective.
The resulting recommendations were grounded in research and provided
Simmons College's School of Management (SOM) offers the only MBA program in the country that focuses exclusively on women. The School felt it could improve its enrollment marketing efforts through in-depth market research into the motivations, attitudes, and preferences of women contemplating an MBA.
In order to strengthen its enrollment position, Simmons engaged Carnegie Communications to conduct a comprehensive perception and awareness study that included assessments of its admissions and marketing operations and materials. Carnegie evaluated all the tools that Simmons SOM uses to generate inquiries and convert them into applicants and matriculants to support the development of strategies that will yield more students. The purpose of the research was to identify the general strengths and issues with the SOM recruitment and marketing process, uncover specific factors that motivate women to pursue an MBA, gauge prospective students' level of interest in attending an MBA program designed for women, assess current marketing messages, and identify new marketing opportunities.
Carnegie began by conducting an on-site admissions and marketing assessment. For admissions, we evaluated the entire admission funnel including tactical and strategic operations. For marketing, we evaluated all communications from awareness generating to admissions communications.
Through analysis of the College's admissions and marketing activities, we were able to identify opportunities that could be evaluated through market research and to offer recommendations to maximize the SOM's marketing and admissions effectiveness.
We then conducted qualitative research among the SOM's students, prospects, and accepted but non-enrolling individuals. This research consisted of telephone surveys with SOM inquirers and prospective MBA students to identify what motivates women to pursue an MBA, to understand their degree of interest in an MBA program specifically for women, and to evaluate how well the SOM's marketing messages resonate with prospective students. Focus groups were conducted with current students and prospective students to understand their interest in pursuing an MBA program at Simmons SOM, as well as to gain reactions to the SOM viewbook. Furthermore, we conducted in-depth interviews with admitted, non-enrolling students to understand their reasons for applying but not attending.
Among our qualitative market research-based findings were the perceived strengths and areas of opportunities for the SOM MBA program, profiles of the "very interested" prospects pursuing a women's MBA program, what women find appealing about the program, the level of familiarity with the SOM program, the impact of current marketing messages, programs that interested prospective students and the recruiting techniques that increased interest in the school and competing schools, and the best marketing practices for creating interest.
Carnegie made ten specific marketing and admissions recommendations based on our assessment of Simmons' admissions and marketing operations, and twelve qualitative research-based recommendations to enhance the School's enrollment position. Since the conclusion of the project, the School of Management has been internationally recognized by The Aspen Institute (2007–08), Entrepreneur Magazine (2006 and 2008), The Princeton Review (2006 and 2008), and Fortune Small Business (2006) for innovative programs in entrepreneurship and corporate social responsibility.
As a Catholic institution that offers a liberal arts curriculum with pre-professional programs, Stonehill needed to understand how much it should emphasize, and how it should balance, its Catholic identity in communications. The College also wanted to recruit a more diverse student population with a wider geographic distribution. Facing several key challenges, Stonehill College selected Carnegie Communications to assist with a four-phase process to help the College craft a research-driven marketing communications study.
Carnegie conducted quantitative and qualitative research to assess perceptions of the College by prospective students, current students, faculty and staff, and alumni. Based on these findings, a brand plan was crafted to help clarify Stonehill's competitive positioning by outlining what is true, important and relevant to internal and external constituents. Additionally, creative concepts and a viewbook design and editorial supported this work.
A key finding from the research was the consistency in perceptions among current students, faculty/staff and alumni (the internal stakeholders) about a Stonehill education: that it provided challenging academics and individual attention from faculty together with a focus on character and values resulting in great outcomes – and all happening on a beautiful campus. However, prospects viewed Stonehill as primarily a small, beautiful campus close to a big city, with a focus on character and values, suggesting a need for a strong academic push in the College's positioning. Based on this research, Carnegie identified the "Stonehill Six," which included six characteristics that were true to the institutional experience, motivating and together differentiated from the competition.
This research ultimately informed the creative platform, "Many Minds. One Purpose." Leveraging elements from the "Stonehill Six," this concept highlights the many backgrounds and perspectives at Stonehill. The "many minds" converge and are shaped as students get to know one another and as they engage with Stonehill's faculty. They more clearly see and appreciate their place in the world and their role in helping others. From that transformation, a career and life path begins to emerge, guided by "one purpose" – to be successful and contributing members of their communities and the world at large. Success, or the "purpose," can be interpreted to mean a meaningful career, a life spent serving God, a thriving family, and more.
The Stonehill brand plan has contributed to a record number of applications and an increased academic reputation for the institution.
In 2008, Texas State Technical College (TSTC) Waco partnered with Carnegie Communications to conduct a marketing research project and develop a marketing plan. Employing a variety of research methodologies, the goal was to generate data-driven recommendations for marketing the College, increasing enrollment, and raising visibility.
In the qualitative phase of TSTC Waco's research project, the College reached out to current students, faculty, and staff using in-person focus groups. TSTC also sought to speak with the prospective students and parents of prospective students. As these audiences are often harder to gather in one place and time for single focus groups, depth telephone interviews were used instead. Soon after, Carnegie launched the quantitative phase of TSTC Waco's research project, an online survey of prospective TSTC students. The purpose of this survey was to query college-bound high school students about their college search process, college plans and perceptions of TSTC and its competitors. The results of these efforts provided the data necessary to create the marketing plan.
The integrated marketing plan included a variety of marketing venues, such as print, electronic, broadcast, and outdoor advertising, and focused institutional efforts in two major areas: improving overall awareness and increasing promotional and recruiting efforts. This marketing plan has been presented to the College and continues to be a working document evolving over the course of further discussions.
In order to compete with the many private colleges and universities in the state, as well as with major educational institutions nationwide, the University of Massachusetts President's Office recognized the need to create a brand identity for its five-campus System and online component. Those campuses included: Amherst, Boston, Dartmouth, Lowell, Worcester, and UMass Online. The University engaged Carnegie Communications to conduct market research to understand constituents' perceptions about each campus in order to initiate a System-wide strategic branding initiative. When this project was complete, we were hired to conduct a comprehensive marketing operations assessment of the system to help them in structuring their marketing departments and products.
Over a period of eight months, we conducted qualitative and quantitative studies among the University's internal and external audiences. Given the complexity of this project, Carnegie worked with a System branding team comprised of marketing staff from each campus and the System office. The project included focus groups and surveys with current students, faculty, and alumni from each campus. Additionally, focus group and survey research was conducted with prospective students from high schools within the primary and secondary markets of the campuses. Parents of prospective students in Massachusetts were studied through online focus groups and a phone survey. The goal of the project was to identify those characteristics that distinguished each campus from the other UMass campuses and its competitive set while finding the shared characteristics that tied the campuses together under the UMass System brand. After completing the extensive research study, Carnegie was contracted for a communications audit and marketing operations assessment. Carnegie conducted interviews with marketing personnel on each campus with a goal of creating efficiencies through streamlining processes. Carnegie also conducted a communications audit of campus marketing materials from a System perspective, identifying inconsistencies and opportunities for collaboration.
Through the research, Carnegie was able to identify the personality of each campus in the UMass System, encompassing traits that resonated with important constituents like students, faculty, alumni, prospective students, and their parents. Some key findings included the fact that while awareness of the campuses was high, knowledge of their programs and offerings was quite low. It was also apparent that the key internal constituencies were unable to articulate the key differentiators of campuses other than their own. Through the research, Carnegie identified the signature programs that were viewed as high-quality by campus constituents and of interest to prospective students and their parents. Carnegie recommended highlighting these high-quality signature programs as a means of distinguishing the campuses from one another and unifying them in the notion of academic quality. The research also pinpointed characteristics that were true of each campus and appealing to prospective students and their parents, thus creating talking points for admissions and marketing personnel on each campus.
Our Marketing Assessment helped the System understand the structure and operation of the marketing offices on each of the campuses. Through our careful inquiry and analysis, we were able to offer the System strategic recommendations for structuring the central and decentralized marketing efforts to achieve maximum impact while saving money.
With a capital campaign launch set for 2010 and construction of the Complex for Science, Mathematics, and Technology, Wilson College sought to obtain a strategic marketing and creative partner to guide the institution through a process that will ultimately produce an effective branding platform and logo redesign.
Through on-campus focus groups and depth interviews, Carnegie spoke with over 160 members of Wilson's internal and external constituencies including current traditional and non-traditional students, faculty and staff members, traditional and non-traditional prospective students, and parents of current students, alumni, community business leaders, and Wilson's board of trustees. The rich, anecdotal findings from this qualitative research led to a College-specific brand identity platform for Wilson.
Carnegie redesigned the College's logo to align with Wilson's distinct characteristics and to coincide with its distinctive brand identity. Three logo options were designed and then tested online across current students, faculty and staff, alumni, and Wilson's board of trustees and the College opted for a logo that incorporated the Carnegie-created tagline, "With Confidence" and used the founding date to commemorate the College's 140+ year history. After working with Carnegie to develop the logo and other creative materials, Wilson College had the highest enrollment since 1973.
After the logo development and selection, Carnegie's creative team moved forward with a graphic identity manual that the College could utilize to depict the new brand in a consistent and effective manner.
Since its inception, Wilson faculty, staff, students, and alumni have rallied around the new brand position as captured by, "With Confidence." The new logo and tagline are prominently displayed on banners placed throughout campus and the brand itself has become a pride-point for the entire Wilson community. Additionally, the tagline has been incorporated into the College's capital campaign through the theme, "Leading with Confidence."
In spring of 2006, Worcester Polytechnic Institute (WPI) in Worcester, MA contracted with Carnegie Communications to conduct a viability study of their online MBA program. The study consisted of a phone survey of potential MBA students in the Institute's primary and secondary recruiting regions. The main goal of this project was to help WPI understand prospective students' interest in an online MBA program.
The target audience for this study was prospective MBA students. Phone calls were placed to adults between the ages of 25 and 45 who had indicated some interest in pursuing an advanced degree in business. The geographic parameters of the participant pool mimicked WPI's own inquiry pool, as 85% of the sample purchased was comprised of individuals who resided in New England, while the remaining 15% was divided equally between persons living in New York and New Jersey.
Several observations were supported by the findings from this research. When searching for schools, potential students care most about the strength of the program and faculty. Students who are interested in an online delivery are more concerned with factors of convenience and flexibility (cited as the number one reason for their interest). However, online degrees are generally perceived as lower quality, as potential students are apprehensive about the lack of personal attention and inability to connect with students and professors alike. Also, among IT professionals, the most popular choices for MBA programs are (in order of popularity): Harvard University, Babson College, Boston University, Boston College, Northeastern University, MIT, and New York University.
The findings outlined above allowed WPI to refine its recruitment and marketing strategies in order to attract more and better MBA candidates in a highly competitive field. Since completion of this research with Carnegie, WPI's part-time Technology MBA, which focuses on the intersection of business and technology, and offers both online and in-person learning options, has become widely recognized and applauded. In 2007, Business Week magazine rated this program as the #1 part-time MBA program in the Northeast. In 2006, Princeton Review's 143 Best Business Schools named this program as #3 in terms of opportunities for women. And, in 2007, Business 2.0 rated this program #9 in terms of "Where Your Career Prospects are Brightest"
We have over 20 years of experience working with more than 100 institutions of higher education. Clients include small private colleges; large public universities; business, engineering, and law schools; professional and non-traditional student programs; independent schools; and historically black, women's, and religious colleges and universities.
Our expert, in-house research team has extensive experience and offers state-of-the-art research solutions that provide you with optimal understanding of your markets and key audiences. Carnegie's services provide assurance that your decisions are based on solid market information completely customized to meet your needs and goals.
A typical image and brand reputation research project involves surveying multiple audiences. Through carefully executed focus groups and customized surveys, we discover the ideas and associations that define your distinctive institutional brand reputation. These are the elements that are true of your institution as experienced by your key audiences and that differentiate you from your competition, are relevant to the institution, and allow your institution to be held in high regard.
Our primary research assesses how connected alumni feel to your institution, and to what degree they are willing to engage with your institution through time, talent, or donations.
The resulting empirical data provide actionable information that outline the communication messages that most resonate with your alumni populations, the ways in which alumni want to receive communications from you, and how frequently they would like to receive communications.
Carnegie's enrollment management research matches the tools to the needs. Whether this is employing qualitative and/or quantitative components, we explore a variety of issues, including challenges surrounding your student recruitment or retention strategies.
Based on the study results and assessment, we recommend specific strategies and tactics to convert your interested prospects into applicants.
For retention we will use the research results to identify specific action strategies to enhance your student retention rates.
Frequently, institutions are looking to update or determine what programs are most appealing to prospective students. These services provide the ability to make strategic recommendations on program opportunities by constructing customized research or analysis of secondary database sources.
Carnegie advises clients on topics of critical importance: enrollment, retention, and advancement, to name a few. Our nationally recognized consultants, with experience inside of higher education and Fortune 500 corporations, provide guidance on branding, marketing, and communications plans.
Colleges and universities need research-based brand identities to define their areas of distinction and stand apart from their competitors. Our expertise in brand development is unmatched in higher education.
Using qualitative and quantitative research, we develop your Strategic Brand Platform, which consists of a positioning statement, supporting messages, an elevator speech, and tagline that represents your most compelling communication message.
We analyze your outgoing contacts with prospective students, parents, alumni, and other constituencies in all media to create a complete "snapshot" of your institution's marketing communications initiatives.
We investigate the roles and responsibilities of your marketing staff. This study identifies the ways your marketing activities work in concert or in conflict. This includes action plans for organizing marketing tasks for optimal efficiency.
We examine your productivity relative to the full admissions funnel from both process and communications standpoints. This investigation examines a variety of your admissions-related activities, including selection strategy, targeting, communications and messaging, programs, conversion, and scholarship strategy.
Our high-quality research and creative capabilities allow us to tell an institution's story in a way that is compelling and motivating to the target audiences. Our publications have been recognized by regional and national award-granting organizations.
We are renowned for writing, designing, and producing award-winning, research-based print publications for institutions of higher education.
Over many years of working with our clients, we have completed a broad range of publications (recruitment, advancement, and marketing) for many audiences, in varying formats.
Basing our copy and design on market research means our print publications speak directly to your audiences' exact needs, wants, attitudes, and ideas. Aligning them with your institution's brand positioning means your publications work in concert with your institution's outreach efforts to achieve your strategic objectives.
Carnegie can create integrated advertising campaigns for your campus. We have created award-winning television commercials for our clients and have produced numerous radio spots, print ads, billboards, and transit ads. We also understand how to use high school media boards, websites, microsites, and banners effectively.
We don't have to tell you how connected your current and potential students are to interactive media. One of the best ways to reach them is through interactive strategies. These may include websites, microsites, online advertising, email, and social media applications.
We assess your institution's website and other interactive campaigns with your marketing objectives in mind. This typically includes researching key users' perceptions of your site in terms of its navigation, functionality, and overall appeal. Then we apply the research results to redesign your site or other digital initiatives to enhance their effectiveness.
Carnegie uses multiple communications channels to powerfully communicate the brand positioning. We target audiences via message and content development, public relations, social/interactive media, and thought leadership programs. Carnegie also helps colleges and universities manage, protect, and enhance their reputation through communications planning, crisis preparedness, issues management, and executive communications.
Carnegie is one of the only higher education marketing firms with an in-house national public relations capability. We successfully generate national and regional coverage in The New York Times, The Wall Street Journal, The Chronicle of Higher Education, U.S. News & World Report, CNN, National Public Radio, USA Today, the Associated Press, Reuters, and many other media outlets. By keeping regular contact with editors, reporters, and bloggers, we help communicate key messages so that each story reinforces your school's major themes.
The number of users on social media websites like Facebook, Twitter, and MySpace is growing exponentially. We determine who is communicating about your institution, what they are saying, where they are saying it, and how it is being received. From our analysis we can help you understand your online reputation. Our Social Media Audit is the first step to monitoring online dialogue so your position and message are recognized.
Carnegie works to extend key brand messaging via social networking sites, podcasts, blogs, interactive Web communications, mobile applications, and search engine optimization. We create a strategic new media plan and evaluate measurable impact of various delivery systems.
Carnegie executes an ongoing "News Bureau" by developing and distributing a steady cadence of releases over the news wire, creating buzz, conveying momentum, and connecting to search engines. These would include announcements about new programs, events, milestones, etc.
Carnegie works with its clients to develop crisis preparedness plans and communications strategies for managing critical campus issues. Working closely with your senior administrative group, Carnegie develops a customized approach to prepare you for any emergency situation or sensitive issue that needs to be managed and effectively communicated to a full range of audiences.
Carnegie extends the public relations strategy by creating influential platform opportunities for news coverage and highlighting a key administrator's unique point-of-view on issues facing higher education. This is done through opinion pieces and by arranging speaking platforms for relevant audiences. We focus on those with the highest potential impact and those that reinforce the school's overall positioning. Research drives our creative concepts; in fact, Carnegie is one of the only creative services firms that can offer clients the services of an in-house research group.
Nobody knows the youth market better than Alloy. Our media network is one of the leading providers of targeted media programs and online advertising. Carnegie offers full-service digital strategies and design services to effectively market to students.
Continue the conversation with potential students after they leave your website. Our retargeting service allows schools to continuously connect with virtual inquiries. Retargeting drives potential students back to your site to complete the engagement process.
Retargeting Advertising is directed to those who are already visiting your site to learn more about you. Too often, visitors find information they need without taking the action you want – like making a purchase, providing contact information, or requesting retargeting details.
This is your target audience – knowledgeable and familiar with you, and ready to act on the right message.
We reconnect you with your audience through active online retargeting advertising.
You set the parameters, we deliver the student leads! When you place your customized ad on our network of top-ranked websites, we'll make sure it reaches your ideal demographic. Results are then delivered to you how and when you want them. Target students based on criteria such as age, major, ethnicity, and GPA.
With the Alloy Digital network, you can reach a massive teen and college–bound audience through display ad packages. Through primary targeting of education–focused sites, your school's brand will be top–of–mind to the largest 12–24 online audience researching and making college decisions.
Gain competitive access to students who have already indicated an active interest in your institution. CollegeXpress enables exact-interest and micro-targeting, making your campaigns more effective than ever before. You'll also know which students have indicated your institution is one of their top college choices, so you can reach out to them earlier with a more targeted message.
Expand your academic program reach to students across the globe through online distance learning programs. Because Alloy Education brings over 25 years of college recruitment experience, we are able to deliver online students to your program on a performance basis.
Carnegie Communications is going to be fielding a major study on the digital attitudes and behaviors of prospective students as it applies to their college/university search process.
Carnegie has been using the knowledge from our research to maximize the way we help institutions reach prospective students in this important medium. However, internet usage and new services are constantly evolving and we are very interested in keeping pace with what students are thinking and doing online.
We are extending an offer for institutions, academic professionals and journalists to contribute any inquiries or question ideas for the survey.
Carnegie's research team will field the survey the first week in February, so please submit any questions by January 19th. You can either send us the exact question with answers or send us the general area of interest and we will turn it into a question.
For additional information, and to submit any question ideas, contact Dr. Debra Godfrey at dgodfrey@carnegiecomm.com
Carnegie Communications…the most comprehensive higher education consulting firm that is dedicated to serving as your partner in marketing communications.
Carnegie Communications is a division of Alloy Education, which for over 25 years has specialized in student recruitment services for higher education. Alloy Education connects schools with college-bound and college students, crafting strategic plans that drive program enrollment through proven expertise in publishing, direct marketing, and interactive services.
Carnegie provides the most comprehensive array of solutions using innovative practices from both corporate and agency marketing, combined with a deep understanding of and respect for the culture and sensibilities of higher education.
Carnegie develops strategies based on sound research of key internal and external stakeholders, and we test our creative execution to ensure maximum return on investment.
Carnegie focuses on building a partnership with clients, working together to advance the institution across multiple areas.
As President and Chief Executive Officer, Joe is responsible for driving growth across all of the businesses in the division, as well as identifying new areas for development. When Joe joined Alloy in 2001, the education division did not exist. Through acquisitions and organic growth, he has built the business into one of the leading publishing, consulting, and marketing firms in higher education.
Joe brings over 25 years of experience in higher education publishing and marketing. The innovative businesses he's developed have partnered with over 700 colleges, assisting them in meeting their enrollment goals. Prior to joining Alloy, Joe co-founded the successful Private Colleges & Universities magazine. He also founded the research, consulting, and creative divisions of Carnegie Communications, growing it into one of the most successful consulting firms in higher education. Joe lives in Groton, Massachusetts, with his wife and four children.
With 20 years of operational, project management, and client relationship experience in a variety of industries, Debbie Millin serves as Executive Vice President at Carnegie Communications. In addition to her focus on client delivery and overall responsibility for the Carnegie division, she also works across the entire Alloy Education organization to provide a comprehensive solution to our clients and support their overall growth.
Debbie served most recently as Vice President of Client Operations at High Street Partners, the leading provider of international business services for corporate and higher education clients, where she worked with numerous colleges and universities, including Yale, Duke, and The University of Chicago. She also held multiple senior management roles at Boston Communications Group over the course of her 10-year tenure, and held responsibility for managing the prioritization and execution of all corporate-wide projects, directing technical operations, and supporting the growth of the largest wireless carriers in the United States. Debbie has also held positions as a Project Manager at SmartRoute Systems and as a member of the legislative staff in the Massachusetts State Legislature.
Debbie is a member of The Boston Club, an exclusive group of executive women in the Boston area. She currently serves as Vice Chair of the Governance Committee and is the recipient of their Rising Star Award. She was recently appointed to the statewide Board of Directors for Special Olympics Massachusetts and has also served on the Board for the Boys and Girls Club of Greater Nashua. Debbie is active in the Bentley University Executive Club, is a member of both The Harvard Club and the Women of the Harvard Club Committee, and serves on the Advisory Board for an award-winning Massachusetts-based Ameriprise Financial office. Debbie graduated magna cum laude from Bentley University with a major in Business Management and a minor in English, and holds certifications from Northeastern University and Harvard Law School. She lives in Chelmsford, Massachusetts, with her husband and two children.
816.216.7471
msummer@carnegiecomm.com
Matt became interested in College Admissions when he was a senior in high school and was recruited by Barbara Sams (currently a high school counselor at St. Louis Priory) to attend Westminster College (MO). While a student at Westminster, Matt was a student ambassador in the Admissions office. His senior year he did a business internship in the Admission office where his interest in college admissions was cemented. He did a research study with incoming students and parents, attended college fairs, learned the admission process and dabbled in marketing. Through his research study, he discovered the power of feedback and statistics in recruitment and marketing which lead him down the path that would be his life long career.
Upon graduation, Matt worked at The University of Tulsa as an Admission Counselor and Assistant Director of Admission. After four years he joined a higher education marketing firm. What appealed to him with this new role as a “vendor” was the opportunity to visit hundreds (eventually thousands) of college campuses and get a peek into their admission marketing. He joined Alloy Education, Carnegie's parent company, in 2004 as the National Sales Director and was then promoted to Vice President, Sales & Marketing. Matt advanced into a new role, Vice President, Business Development, focusing on forging partnerships, new business opportunities, expanding Alloy Education's presence internationally, and initiating a push into the Graduate market. Matt currently serves as Senior Vice-President, Client Development for Carnegie.
Matt spends much of his time traveling for business and pleasure in pursuit of American Airlines, Marriott, and American Express Points. Some might call it an addiction. He also enjoys spending his weekends with his partner Mike, Boxers Fritz & Flash, and horse, Tad.
978.842.2779
dgodfrey@carnegiecomm.com
Debbie leads the research effort for Carnegie. In this capacity she has worked with private and public institutions to help clients achieve objectives for a range of issues including: developing brands, messaging and creative executions, strategic curriculum review, and organizational assessments. She is the author of the yearly Carnegie Connect Studies including: "How to Effectively Engage Alumni Using Your Web Site," "New Messaging for Private and Public Institutions in a Challenging Environment," "Engaging the Stealth Applicant," "Communicating Leadership," and this year, "The Digital Age Comes to Search: Ten Insights for Examining Admissions Strategies."
Debbie's career has been devoted to building brands that make a difference. She brings to her higher education clients more than 15 years' experience leading Fortune 100-level market research, brand planning, and creative execution initiatives. As EVP, Managing Director of Brand Planning at advertising giant Young & Rubicam, Debbie applied her qualitative and quantitative research expertise to Y&R's broad client base, including some of the country's most well-known and trusted brands: Citibank, Merrill Lynch, MetLife, Sears, AT&T, Colgate, Advil, United Airlines, Holiday Inn, Disney Cruise Lines, Kraft General Foods, Dr. Pepper, the United States Postal Service, and the U.S. Army. She was closely associated with research on teens and media usage.
Debbie holds a B.S. in Pharmacy from the University of Kansas, as well as a M.A. and Ph.D. in Social Psychology from Princeton University. Her dissertation addressed the mechanism of "changing attitudes over time." Debbie's passions include family, marathons, and exploring far-flung parts of the world that fuel creative thinking.
978.842.2754
chardwick@carnegiecomm.com
Chris has developed and executed successful communications, public relations, and reputation management strategies for leading universities and corporations over the past 25 years, including the Wharton School of the University of Pennsylvania, ARAMARK Corporation, CIT Group, and Worcester Polytechnic Institute.
As Director of Communications and Public Affairs at the Wharton School, he led a multi-year positioning initiative and global communications strategy, resulting in more top rankings and international media coverage over a five-year period than any other business school. He helped launch a new interactive research journal, knowledge@wharton, which continues today as one of the leading online business and management resources. He also developed, managed, and implemented all internal and external communications to support Wharton's successful $500M Campaign for Sustained Leadership.
At Fortune 500 companies ARAMARK and CIT, he developed an integrated communications strategy and CEO thought leadership platform resulting in cover/feature articles in national business media. As Vice President at Worcester Polytechnic Institute, he established a new autonomous marketing and communications function, led the redevelopment of the University's website, and increased media coverage 125% in two years. Chris received a B.A. in Journalism from the University of Wisconsin and an M.A. in Communications from the University of Maryland.
978.842.2756
mrekos@carnegiecomm.com
As Vice President of Digital Services, Melissa works closely with regional directors to provide digital recruitment solutions for higher education clients. A pioneer of the digital space, Melissa brings a deeper understanding of teen digital usage to help clients achieve their recruitment goals. Melissa also works closely with Carnegie Communications in the planning and execution of digitally oriented projects.
One of the co-founders of the original Teen.com website, launched in 1997, Melissa was instrumental in the growth and success of the business and the evolution of the website in the teen market. Melissa was responsible for all editorial content, digital creative, and campaign integration for the site's advertising clients. Additionally, she was involved in the marketing and branding of the site to potential clients and the teen audience.
In 2000 Teen People magazine named Teen.com a Top Teen Website. Teen.com was then sold to Youthstream in 2001 and was later acquired by Alloy Media + Marketing. Melissa's more recent endeavors include managing her own business, which provided interactive and functional solutions for small businesses.
978.842.2763
spoehler@carnegiecomm.com
Since joining Carnegie in 2006, Stacey has held several positions, including Project Director and Director of Research Services. In her current role as Executive Director, Project Strategy, Stacey is responsible for managing Carnegie’s new business opportunities and developing project plans and scopes of work for our clients. She oversees our responses to Requests for Proposals (RFPs) and is continually working to identify new products and services that meet the needs of our clients.
Prior to joining the Carnegie team, Stacey worked in higher education for 10 years, and her unique background includes experiences at a large public university, two Catholic universities, and a small private college. In addition to positions at the University of Maryland and Boston College, Stacey served as Dean of Students at Bay State College in Boston. She understands firsthand the challenges faced by administrators at tuition-dependent, enrollment-driven institutions, and she weaves this understanding and her past campus experiences into her work with Carnegie clients.
Stacey has an M.A. in College Student Personnel from the University of Maryland and a B.A. in Communications with minors in Marketing and Psychology from Fairfield University, where she was among the University’s first inductees into Phi Beta Kappa, the nation’s oldest and most widely known academic honor society. Stacey has completed her doctoral coursework in Higher Education Administration at Boston College. When not writing proposals, Stacey enjoys cooking, group fitness, and spending time with her husband and three daughters.
513.426.9575
jmacy@carnegiecomm.com
Jennifer has been working in some capacity of higher education since she was an undergraduate student assistant in the president’s office at the University of Akron. Her passion of education has taken her through graduate assistantships to over six and a half years in admissions at the University of Kentucky to the past 10 years at a higher education marketing firm. She has spent a lot of time helping clients recruit the types of students who work well at their institutions.
She holds an undergraduate degree in Organizational Communications as well as a master’s degree in Higher Education Administration, both from the University of Akron (OH).
Jennifer is responsible for sales to private schools and summer programs for Porter Sargent. In addition, a primary role for Jennifer is consulting with graduate programs for recruitment, enrollment, research, communication, and creative projects.
Jennifer works out of a home office in Cincinnati and never complains about her long commute to work—12 stairs! When not spending time working, she enjoys running long distances and spending time with her two young children, Corina and Nate…oh and her husband, too!
Mark is a Carnegie partner and serves as part of the Digital Services team. He is the co-founder of Recrue Media, a leading provider of intelligent online marketing services. Prior to launching Recrue Media, Mark was President of Landon Media Group, a national advertising sales operation managing several high profile industry concerns, including Recruitment Marketplace and Movie Marketplace. Each platform focused exclusively within the industry verticals of corporate employment and national movie launches and DVD releases planning and executing on and off-line advertising campaigns. Both programs designed new research and media placement platforms incorporating organic industry data with customized applications that allowed advertisers to identify and prioritize their best revenue markets. Used extensively by all major movie studios, distributors, corporate HR consultants, and employment advertising agencies the Landon Marketplace business units became leading industry resources until their acquisition by Rec Hall Communications in 2009.
At Carnegie, Mark develops, manages, and directs the digital recruitment solutions for many of the company's higher education clients. He regularly presents at Carnegie's regional Digital Services conferences and is a speaker at the prestigious national conference, Sustaining Your Digital Brand for Higher Education. Mark received his undergraduate degree from Ithaca College and has MBA from Pepperdine University.
Over the past 20+ years, Gary has held executive advertising positions in national, regional, and local sales. He has covered advertising territories on both the east and west coasts, routinely visiting New York; Los Angeles; Atlanta; Washington, D.C.; and many markets in between.
After working in local radio management, Gary joined Katz Communications, where he eventually served as Vice President of National Sales. He then worked as Vice President of Katz’s Christal Radio Division. There he increased sales throughout the Mid-Atlantic States by 200% to $17 million. In June 2002, Gary transferred to the “station side” of radio, joining Clear Channel’s cluster of six Philadelphia stations. Within three years, he became one of the top sales reps and was promoted to general manager, where he was responsible for launching two new stations and their associated Internet brands.
In 2009 Gary founded Philly Adwords, a search engine marketing and optimization company serving small to medium-sized businesses around the world. Gary received his Bachelor of Arts from Binghamton University in New York.
Steven is a Carnegie partner and serves as part of the Digital Services team. He is the co-founder of Recrue Media, a leading provider of intelligent online marketing services. Prior to launching Recrue, Steven was founder and President of the Mathews Marketing Group, a research driven target marketing firm applying comprehensive data applications producing highly targeted consumer media plans and advertising campaigns. Industry focuses were in the areas of automotive, tourism, movies, resort entertainment, healthcare and telecommunications. He lead the implementation of multi-year programs for Mercedes-Benz, Land Rover, HealthNet, Canadian Tourism, British Air, Verizon, AT&T and over 220 other national brands. Advertising programs incorporated direct and targeted print distribution supported by email, on-line display and event marketing. Over a 12 year period, Mathews developed over 3,000 national and regional sponsored target market advertising programs across a client base of nearly 230 individual brands.
Steven developed the first retargeting application designed specifically for the higher education sector. He directs the back end systems for all display and retargeting solutions for college and university clients, specifically for student recruitment, alumni relations, and institutional development. A graduate of the University of Rhode Island, Steven lives in the Newport area with his wife and four children.
978.842.2758
cscenna@carnegiecomm.com
As Carnegie's Senior Market Research Analyst, Carissa focuses on qualitative and quantitative research. She handles client relations, survey development, distribution, and analysis. She brings over five years of market research experience to the Carnegie team.
Carissa previously worked for a large international market research firm in the healthcare industry. Additionally, she provided her expertise to a broad range of industries, including the consumer goods and restaurant industries, and completed research for numerous companies to aid in their product development, brand positioning, foreign market entry, media placements, and tracking of product/brand awareness.
Carissa graduated from Western New England University with a B.S. in marketing and a minor in international business, for which she spent time studying abroad in France. She is also currently pursuing a master’s degree in marketing from Southern New Hampshire University.
978.842.2781
cmcgonagle@carnegiecomm.com
Christina joined Carnegie Communications in 2006. She began her work as an administrative assistant, but quickly moved into the marketing department before settling into her niche in the creative division. In her current role as Creative Project Coordinator, she supports the creative team in all key areas, from coordinating job specifications to managing resources and schedules. Christina focuses her organizational abilities and keen eye for detail to guarantee that clients' projects are delivered as promised, on time, and on budget. Her knowledge and support of all Carnegie's major services has made her an invaluable member of the team.
Christina graduated with honors from Merrimack College with a B.S. in Business Administration (concentration in Marketing) and a B.A. in Communications Studies. A movie aficionado and trivia "geek," she enjoys reading; shopping; spending time with her husband, Brian; and chasing after her very active son, Evan.
978.842.2752
cseraphin@carnegiecomm.com
Catherine is responsible for helping schools obtain placement in national media outlets for optimal visibility. Catherine is available to assist institutions in press release writing, pitches, feature stories, and communications. Over the years, she has developed expertise in writing, blogging, social media, and search engine optimization.
Catherine graduated from The Pennsylvania State University, receiving her B.A. in Print Journalism with a minor in English and course concentrations in Business. Catherine was an in-depth features reporter for Penn State's student-run newspaper, The Daily Collegian, and she wrote for The Sun Chronicle, based in southern Massachusetts. She previously had a full-year internship with a well-known higher education PR firm where she helped clients get media placement in such outlets as The Washington Post and USA Today. Catherine was also part of the PR committee that helped THON, Penn State's student-run philanthropy, become the third-most "tweeted" topic worldwide.
Steve's responsibilities at Alloy Education include web design and development. His projects enhance our clients' as well as our own online presence. A typical day for the "designer" side of Steve may include designing logos, website layouts, or an online banner ad. On the "developer" side, tasks may include writing clean standards-based HTML/CSS, integrating jQuery, or putting all of the elements together in PHP.
Steve’s recent Alloy Education projects include the redesign of PrivateSchoolSearch.com, WintergreenOrchardhouse.com, and CarnegieComm.com.
After studying graphic design at the University of Massachusetts, Lowell, Steve spent three years as a web developer at NASDAQ. Steve anxiously awaits spring all winter long, starving to get back out on the golf course.
Before Jeannette ever knew what a spot color was, she was busy matching colors for her handmade cards using her Prismacolor colored pencil set. Though her skills have grown, her enthusiasm for design and attention to detail have remained intact.
Jeannette is responsible for designing Alloy’s corporate marketing materials. Recently, she created a new logo for Carnegie Communications and engineered the new design of AlloyEducation.com. In her work with clients, she takes ideas and transforms them into something tangible. Her marketing experience and print production background provide our clients with the competitive edge they are looking for in their printed collateral.
Jeannette has a B.A. in visual arts from Fordham University with a minor in communications. When not designing, she enjoys cooking and traveling while energizing herself with strong cups of espresso.
Erik joined Alloy Education in 1996 as one of five original people working out of the newly established Westford, Massachusetts, office. Prior to moving north to New England, he worked as the Art Director at a design studio in New York City. There he first became involved in magazine and promotional design while working with clients like The New York Times, Sports Illustrated for Kids, Ziff-Davis Publishing, Science Diet, and Western Union. Currently acting as Executive Director, Art and Production, Erik oversees the design and art direction of Alloy Education’s print publications, including Private Colleges & Universities, Careers and Colleges, and Minority Nurse magazines, and Wintergreen Orchard House’s College Admissions Data Source Books. With his extensive design background, Erik provides oversight and art direction for many of Carnegie’s creative projects
When not pushing the design limits of the Adobe Creative Suite software, Erik hones his competitive edge as a nationally ranked masters-level javelin thrower. He also spends his spare time carving and painting realistic decorative fish. Erik lives in Westford with his wife, daughter, son, and Chocolate Lab, Snickerz.
978.842.2773
jtomer@carnegiecomm.com
Jessica is an editor and writer at Alloy Education, where she reviews Carnegie's client and internal marketing materials. She is also responsible for coordinating content for Alloy's print and Web properties, including Careers and Colleges, Private Colleges & Universities, Public Colleges & Universities, American Colleges & Universities, and Minority Nurse magazines; InsideCollege, a website of higher education lists; and the new flagship website CollegeXpress.
Jessica's background encompasses journalism, publishing, and nonprofit marketing and development. Like many of her fellow Emerson College alumni, Jessica is a news junky and true bookworm.
978.842.2788
vscibilia@carnegiecomm.com
Victoria is an assistant editor at Alloy Education. She focuses most of her time on Careers & Colleges, Private Colleges & Universities, American Colleges & Universities, and Minority Nurse magazines, just to name a few. Since starting at Alloy, Victoria has brushed up on her writing skills by blogging and providing editorial content for the magazines. When not busy proofing school profiles or editing articles, you can find Victoria assisting Carnegie staff with editorial projects.
Victoria graduated from Merrimack College in 2009 with a B.A. in English and a minor in psychology. Being the newest edition to the editorial team at Alloy Education, she feels lucky to be apart of such a dedicated group and hopes to continue to learn from each and every one of them.
Frank Cutitta's professional experience in education and global branding spans over 35 years. Starting as a special education teacher his career grew from management positions in educational publishing to launching businesses in dozens of countries around the world as senior global executive at International Data Group, the world's largest media, research and exposition company in the information technology sector. During two "sabbaticals" Cutitta was an entrepreneurial pioneer in the former Soviet Union, and CEO for the International Advertising Association where he was also responsible for advertising diploma programs in 75 countries.
Frank was recognized as one of the top 40 influencers and innovators in the media business in 2009 for his work on database management, content optimization and lead generation strategies on a global scale. During this time he invented the Engagement Intensity Index® that provides a deep analysis of the relationship between prospect buying propensity and content consumption patterns.
As part of his work as CEO and Founder of The Center for Global Branding he writes and lectures on "The Geography of Narcissism: The Cross Cultural Aspects of Social Media", and "Emerging International Strategies in Geo-location and Location Based Social Media".
Cutitta is currently a Doctoral student and an adjunct professor of Intercultural Communications at Northeastern University's graduate schools of Education and Communications; and an adjunct in Global Advertising for the Global Master's program at Emerson College.
In his work with Carnegie his expertise includes global expansion and recruitment strategy, aligning social media strategy with traditional content development, lead generation and database retargeting, marketing content optimization and engagement strategies, and strategies related to the global graying, aging, "rewirement" segments.
Roger Pugh, Associate Vice President for Enrollment Management at California State University, Stanislaus (retired), offers 29 years of experience in enrollment management, including extensive experience in admissions, registration, student retention, institutional research, and student financial aid.
For the past twenty nine years in Higher Education at four different higher education institutions, his responsibilities have included, but were not limited to, overseeing admissions, orientation registration and advisement, career services, a comprehensive financial aid and scholarship program and retention initiatives which has improved the freshman profile academically and increased freshman-to-sophomore retention. Mr. Pugh previously served at Dean of Enrollment Management at Northwest Missouri State University after serving nine years as Assistant Vice Provost and Director of Admission/Enrollment Management at Eastern Washington University, where he planned, supervised, and implemented all phases of general undergraduate admission, orientation, advising, and freshman year experience programs.
Active at the national level, Mr. Pugh has given presentations on strategic enrollment management for numerous national associations. He is the author of "Helper One: The Prospective Admissions Tracking System That Works for EWU" an article that appeared in The Admissions Strategist. He was active in the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and the Consortium for Student Retention Data Exchange (CSRDE).
Mr. Pugh holds a M.Ed. from Montana College and has completed doctoral work in educational leadership at Gonzaga University.
During her highly successful career, which spans over 30 years, Doris Davis has worked in various educational settings including three Ivy League universities, two women's colleges and a public university.
Doris worked for ten years as the Associate Provost for Admissions and Enrollment at Cornell University (New York) and for eleven years as the Dean of Admissions at Barnard College of Columbia University (New York). In addition, she was an Assistant/Associate Director of Admissions at Yale University (Connecticut), Mills College (California) and the University of Cincinnati (Ohio).
Doris' international admissions experiences are extensive. She has travelled to Asia every year for the past 20 years, and is deeply knowledgeable about the educational systems and secondary schools in the Pacific Rim. She is known for her expertise, integrity and commitment to excellence.
Her international professional activities include serving as a consultant to the admissions office at Seoul National University; serving as an admissions presenter for the Hong Kong Education Department, and participating in the Ameson Foundation summer program for Chinese students in Shanghai and Nanjing. For over 15 years, she served as a consultant to the U.S. Department of State's Office of Overseas Schools travelling to sub-Saharan Africa each year to provide information to students on applying for admission to colleges and universities in the United States.
Her career includes membership in the National Association for College Admission Counseling (NACAC), the College Board, and the Overseas Association for College Admission Counseling (OACAC). She has served on several NACAC and College Board committees, including the College Board SAT Committee. She served as a faculty member for the NACAC Summer Institute for Secondary School Counselors and the College Board Summer Institute for International Admissions. Most recently, she served as a member of the Board of Directors for The Common Application, including serving as President of the Board of Directors. She currently serves on the Board of Advisors for the Ameson Chinese Elite Program and the Board of Advisors for the Ameson American High School Program.
Doris received a Bachelor of Arts degree from Wellesley College and a Master of Arts degree from the University of North Carolina at Chapel Hill. She also pursued Ph.D. work in American History at the University of California at Berkeley.
Martha "Marty" O'Connell's college admissions career spans three decades including posts at large and small colleges, starting with Rutgers University and ending with McDaniel College in Westminster, MD. She served McDaniel, one of the 40 colleges in the book, Colleges That Changes Lives, for sixteen years, with a final post as Vice President for Enrollment and Dean of Admissions. In July 2006 inspired by author Loren Pope, she began her role as Executive Director of the non profit, charitable organization Colleges That Change Lives, Inc.
As a dynamic national speaker, Marty's efforts to calm the frenzy surrounding college admissions and to educate students and their parents about finding the right school for them-beyond the high stakes game of rankings and ratings-have earned her the respect and admiration of colleagues. As a first generation college student, she believes that college admission is not a competitive sport where only those admitted to big-name institutions are winners. Marty knows personally the advantages students enjoy when enrolled in colleges where individual attention is the norm, not the exception.
Jim Skiff joined Alloy Education’s consulting team in July 2011. Jim brings with him extensive experience in enrollment, development, communication, and technology at the college and private school levels. His broad knowledge of education along the entire pre-kindergarten to college continuum uniquely enables him to help clients understand and anticipate potential problem areas as well as resolve immediate institutional challenges. Areas of expertise include strategic enrollment planning, market research, communication, financial aid, retention, technology, and annual and capital fundraising.
Jim has been the Chief Enrollment Officer at Manhattanville College (NY), Chatham Hall (VA), Kingswood-Oxford School (CT), and Providence Country Day School (RI). In addition, he served in dual capacities at two private schools, overseeing enrollment and development. In the enrollment arena, Jim used his analytic and creative talents to increase enrollment, improve selectivity, raise admission standards, develop an international student marketing program, create merit scholarship programs, introduce the concepts of enrollment management and strategic enrollment planning, expand research-based marketing programs, integrate new software and website marketing initiatives, and provide leadership for discussions on branding.
With oversight responsibility for all areas of development at Kingswood-Oxford and Providence Country Day Schools, Jim provided leadership for successful annual fund and major gifts programs as well as a capital campaign. His efforts played a key role in allowing the schools to make significant capital improvements and to fund expanded educational programming.
Throughout his career, Jim has worked successfully with diverse socioeconomic and cultural groups and provided strong, entrepreneurial leadership in the pursuit and achievement of goals and objectives in both enrollment and development.
Jim received his B.A. in Latin American Studies from Union College and his M.A.L.S. in Social Sciences from Wesleyan University. He is fluent in Spanish, has traveled extensively in Latin America and the Caribbean, is an avid reader, and enjoys playing golf.
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Carnegie Communications, the leader in higher education marketing and student recruitment services, announced today it will partner with Mobile Fusion to offer its clients the latest in new media and smart phone marketing.
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Carnegie Communications, a division of Alloy Education, will once again be presenting at the American Marketing Association (AMA) 2011 Symposium for the Marketing of Higher Education. This is the first year the higher education consulting firm will be presenting at the Symposium.
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Higher education consulting firm Carnegie Communications, a division of Alloy Education, has officially announced "The Carnegie Conference: Sustaining your Digital Brand for Higher Education." The goal of the conference is to help higher education professionals utilize the latest practices in digital college marketing and communications to solve the growing range of challenges in enrollment, development, reputation, and retention.
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Carnegie Communications, a leading higher education marketing consulting firm, has recently announced several new business assignments. The firm, now celebrating its first year as a division of Alloy Education, continues to grow as a leader in research, marketing, branding, and digital communications services for colleges and universities across the globe.
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Carnegie Communications, a leading higher education marketing firm, will be hosting a seminar at the Association of Private Sector Colleges and Universities ( APSCU) Annual Convention and Exposition. For the first time, Carnegie will be presenting to for-profit colleges and universities, and expanding the firm’s focus to private sector institutions.
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Alloy Education, the leader in higher education marketing and student recruitment services, announced today its new slate of Digital Recruitment Marketing Conferences for 2011. The conferences, which began in 2010 and have been held in New York, Chicago, Washington DC, Philadelphia, Los Angeles, Cincinnati, San Francisco, and Boston, are designed to help colleges and universities navigate the new digital environment for enrollment marketing and student recruitment.
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Alloy Education, the leader in higher education student recruitment, has accepted an invitation from Noel-Levitz to attend the National Conference on Student Recruitment, Marketing, and Retention (NCSRMR). As one of the select number of organizations giving a presentation, Alloy Education will also have an exhibit at the event.
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Carnegie Communications, a higher education marketing and communications consulting firm, has been awarded one gold medal, two silver medals, and a merit award in the 26th Annual Educational Advertising Awards.
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Carnegie Communications, a leading higher education research, marketing and communications consulting firm, has created a new website to highlight the firm's new breadth of capabilities as part of Alloy Education, the full-service agency specializing in student recruitment services for higher education clients.
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The Lutheran-affiliated liberal arts college in Newberry, S.C., celebrated a week of events leading up to the inauguration of President V. Scott Koerwer on November 13, 2010.
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Dr.Todd Olsen, an epidemiologist and the women's soccer coach at Lynchburg College in Lynchburg, Va., has been taking students on trips to Uganda, where he uses soccer as a tool to teach public health in a country where the median age is only 15.
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Carnegie Communications announced several new business assignments and developments in its professional staff.
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The Moore School announced the addition of new faculty members, building on its core academic strengths in management, accounting, finance, marketing and economics.
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Newberry College has established a program called The Order of the Gray Stripe, an honor given to select football players chosen for their leadership and character on and off the field.
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U.S. News & World Report has ranked the undergraduate program at the Darla Moore School of Business No. 1 in international business, making this the 21st consecutive year the school has claimed the top spot.
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Newberry College was placed among the nation's top regional colleges in U.S. News & World Report's 2011 ranking of America's Best Colleges.
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John Cabot University, an accredited four-year, English-speaking liberal arts school in the heart of Rome, now has its first residence hall, a renovated historical building in the heart of the Trastavere village.
Westford, Mass., January 17, 2012 — Carnegie Communications, the leader in higher education marketing and student recruitment services, announced today it will partner with Mobile Fusion to offer its clients the latest in new media and smart phone marketing. The partnership enables Carnegie to further broaden its offering of digital services to colleges and universities seeking to attract high school students, who are increasingly more digital and mobile savvy.
"This partnership allows Carnegie to provide our university clients with end-to-end digital marketing solutions," Carnegie Communications President and CEO Joe Moore said. "With a blue-chip roster of services and clients, Mobile Fusion will help us provide the very best in mobile marketing and social media capabilities."
Carnegie already offers a broad range of digital products, including retargeting, search engine optimization, pay-per-click consulting, and display advertising management.
Carnegie recently conducted a national study of prospective college students on their use of digital and social media. The research found that over 30% of students said their mobile phone was one of the preferred methods of contact, proving the need and urgency for colleges to implement mobile technology.
Mobile Fusion is a leader in new media marketing, offering colleges services in social media marketing, website design, smartphone applications, text message marketing, and more. "We are very excited to partner with Carnegie Communications, the true leader in higher education marketing," said Joel Morrow, CEO of Mobile Fusion. "Their long, successful history of innovative thinking in student recruitment provides a perfect match for our company as we seek to help colleges become more effective in communicating with their prospects."
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit Mobile-Fusion.com or call 800.431.8556.
Westford, Mass., November 4, 2011 - Carnegie Communications, a division of Alloy Education, will once again be presenting at the American Marketing Association (AMA) 2011 Symposium for the Marketing of Higher Education. This is the first year the higher education consulting firm will be presenting at the Symposium.
Chris Hardwick, Executive Vice President of Communications Strategy at Carnegie Communications, and Paul Walker, a leading digital media strategist and Special Consultant to The University of Texas at Austin President, will be presenting "Building a Leadership Brand Through Digital PR and Social Media," providing attendees with a detailed process of branding through digital and social media. As part of the demonstration, they will also present the results of a recent national study of how high school students use digital and social media in the college search process.
"With fundamental and profound shifts continuing across the media landscape, colleges and universities must take an entirely new approach to marketing their institutions to key stakeholders," Hardwick said. "Increasingly, this means developing an effective digital PR and social media strategy as part of the overall marketing plan."
The AMA Symposium is set to take place November 6–9, 2011, in Chicago. For more information, visit the AMA website.
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
Westford, Mass., October 17, 2011 - Higher education consulting firm Carnegie Communications, a division of Alloy Education, has officially announced "The Carnegie Conference: Sustaining your Digital Brand for Higher Education." The goal of the conference is to help higher education professionals utilize the latest practices in digital college marketing and communications to solve the growing range of challenges in enrollment, development, reputation, and retention.
The following speakers will be addressing the latest trends in digital communications and how it impacts higher education:
The conference will have three panels discussing digital brand management, digital marketing, and online media, including:
"Carnegie's research shows how critical it is for institutions to build and sustain a digital brand for the future," said Alloy Education President and CEO Joe Moore. "We are excited to bring together some of the top experts in digital media and branding to help higher education professionals develop a long-term digital strategy that will get results."
The conference is open to all college and university professionals, and will be taking place January 26-27 at Disney's Coronado Springs Resort in Lake Buena Vista, Fla. Visit the conference website to register, or view the online brochure for more information.
Contact:
Rebecca Pilloni
rpilloni@carnegiecomm.com
978-842-2783
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
Westford, Mass., July 27, 2011 - Carnegie Communications, a leading higher education marketing consulting firm, has recently announced several new business assignments. The firm, now celebrating its first year as a division of Alloy Education, continues to grow as a leader in research, marketing, branding, and digital communications services for colleges and universities across the globe.
Carnegie has been selected for specific market research, branding, and communications consulting assignments with the American Optometric Association, Mercyhurst College, Newberry College, Plymouth State University, Salem State University, The University of Alabama in Huntsville, and The University of Texas at Austin McCombs School of Business.
Alloy Education's Digital Division has also announced new clients for its Web Retargeting program, a service that drives potential students back to college websites to complete virtual student engagement inquiries. New Retargeting clients include Assumption College, California Baptist University, Corban University, Hofstra University, Long Island University: Brooklyn Campus, Oral Roberts University, and Richmond, The American International University in London.
"Now more than ever, colleges and universities are facing unique challenges in growing student enrollment and generating new sources of revenue," Alloy Education President and CEO Joe Moore said. "Carnegie excels in helping institutions meet that need, and we're excited to see them continue to grow within our broad range of marketing and communications solutions."
In recent months, Carnegie has conducted the largest study of how prospective college students use digital and social media in the college search process. The firm also redesigned their website (www.carnegiecomm.com), and conducted digital conferences with Alloy Education in Philadelphia, Los Angeles, New York City, and Washington, D.C.
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
Westford, Mass, June 3, 2011 – Carnegie Communications, a leading higher education marketing firm, will be hosting a seminar at the Association of Private Sector Colleges and Universities ( APSCU) Annual Convention and Exposition. For the first time, Carnegie will be presenting to for-profit colleges and universities, and expanding the firm’s focus to private sector institutions. The event will serve as a seminar and discussion focused on two of the most critical issues that our research has identified for private sector colleges: student retention and reputation management.
Dr. Debra Godfrey, Executive Vice President of Market Research and Brand Strategy, will present the findings from a new study conducted to determine the factors that contribute to increasing retention in online degree programs. The presentation will focus on factors ranging from lifestyle to educational offerings and provide specific recommendations for how to increase the retention rate.
Chris Hardwick, Executive Vice President of Communications Strategy will present an analysis of news and online media coverage of private sector colleges and universities and discuss ways to help shape perceptions of private sector and on-line education in the national news media.
The Association of Private Sector Colleges and Universities is a voluntary membership organization of accredited, private, postsecondary schools, institutes, colleges and universities that provide career-specific educational programs. The APSCU Convention is June 6-8 at the Gaylord Texan in Grapevine, Texas.
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.
Westford, MA, April 13, 2011 – Alloy Education, the leader in higher education marketing and student recruitment services, announced today its new slate of Digital Recruitment Marketing Conferences for 2011. The conferences, which began in 2010 and have been held in New York, Chicago, Washington DC, Philadelphia, Los Angeles, Cincinnati, San Francisco, and Boston, are designed to help colleges and universities navigate the new digital environment for enrollment marketing and student recruitment.
Participants will learn about new digital techniques and strategies, including web re-targeting, new social media tools, and search engine management and optimization. In addition, the recent results of Carnegie Communications’ national study of how prospective students use online and social media in their college search will be released during the conference.
Future conferences are tentatively scheduled for Philadelphia (May 17), Washington, D.C. (May 19), St. Louis (May 24), Minneapolis (May 26), Atlanta (June 7) and Raleigh (June 9). Presenters and panelists include Melissa Rekos (Alloy Education Vice President of Digital Services), Steve Bogue (Director of Digital Media), and Gary Steel (Director of Search Engine Marketing).
"There have been dramatic changes in the way prospective college students consume and share information," Alloy Education President and CEO Joe Moore said. "As a result, colleges and universities are increasingly looking for new enrollment marketing strategies that utilize social media, digital marketing and online student recruitment technology."
A half-day seminar, the conference is offered at no charge and is open to Alloy Education clients and non-clients alike. A continental breakfast and lunch will be served to those university admissions and marketing officers in attendance.
For more information, and to register for the event, please visit our website for the Digital Recruitment Marketing Conferences.
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.
Westford, MA, April 11, 2011 – Alloy Education, the leader in higher education student recruitment, has accepted an invitation from Noel-Levitz to attend the National Conference on Student Recruitment, Marketing, and Retention (NCSRMR). As one of the select number of organizations giving a presentation, Alloy Education will also have an exhibit at the event.
Chris Hardwick, Executive Vice President of Communications Strategy at Carnegie Communications, a higher education consulting firm, and Paul Walker, Special Assistant to the President at the University of Texas at Austin, will be giving a presentation on "Achieving Enrollment Goals Through Social Media and Digital PR," discussing a strategic approach to enrollment management in the new media landscape. Alloy Education Vice President of Business Development Matt Summer will be the moderator for the presentation.
"Alloy Education is excited to once again be invited to such a prestigious conference and guide schools in their marketing and positioning strategies," Alloy Education President and CEO Joe Moore said. "Enrollment within the new media landscape has become more competitive than ever, requiring colleges and universities across the country to equip themselves with the latest tools to navigate the unconventional web environment."
Each year, NCSRMR presenters share successful strategies, new technologies, and campus programs to higher education and institute executives from across the country. This year, topics covered include important areas such as strategic enrollment planning, admissions, student communications, campus marketing, staff development, technology, and enrollment efficiency.
The 2011 NCSRMR will take place in Denver, Colorado on July 26-28. For more information on the event, visit www.noellevitz.com/conference.
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
Westford, Ma, March 11, 2011 - Carnegie Communications, a higher education marketing and communications consulting firm, has been awarded one gold medal, two silver medals, and a merit award in the 26th Annual Educational Advertising Awards. A division of Alloy Education, Carnegie has been honored with over 30 of these awards since 2006, including two in the "Best in Show" category.
The competition, sponsored by Higher Education Marketing Report, received over 2,500 entries from more than a thousand colleges, universities, and secondary schools in the U.S. and abroad. Carnegie was awarded for a road brochure and postcard series for the University of St. Francis, a logo and letterhead system for Wilson College, and a brochure for Salus University.
"Carnegie has always provided unique and custom creative work for our clients’ enrollment marketing strategies, which is demonstrated quite well in this year’s winning pieces," Alloy Education President & CEO Joe Moore said. "This recognition further emphasizes Carnegie’s ability to assist colleges in communicating the proper message to their key constituents, and do it with a highly creative approach."
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
Westford, MA. – January 5, 2011 – Carnegie Communications, a leading higher education research, marketing and communications consulting firm, has created a new website to highlight the firm's new breadth of capabilities as part of Alloy Education, the full-service agency specializing in student recruitment services for higher education clients. The new site showcases a full range of market research, communications consulting, branding and creative services available to help colleges and universities achieve goals related to enrollment, advancement and institutional branding and reputation management.
The new website, www.carnegiecomm.com will provide a clear view of the firm's capabilities, outlining additional digital, print, web, research and social media services available. The site is being launched in concert with Carnegie's new logo and graphic identity system -- developed to reflect the firm's new position since becoming part of Alloy Education in April. Alloy Education recently launched a redesign of its own website in November.
"We are excited to launch Carnegie's new enhanced web presence as part of the broader Alloy Education brand," said Alloy Education President & CEO Joe Moore. "In particular, the new site enables us to communicate effectively with colleges and universities about Carnegie's core areas of research and brand development as well as our growing capabilities in social media, digital PR and strategic communications."
In recent months, Carnegie has been part of Alloy Education's series of "Digital Conferences" held in Westford, MA; Chicago; Philadelphia; Washington, DC; Philadelphia and New York. The conferences provide admissions, marketing and enrollment management officials with new perspectives on using digital and social media to recruit students and build brand awareness. The recent New York conference at Columbia University attracted more than 40 administrators from New York-area colleges and universities. A new schedule of conferences for 2011 will be announced in the near future.
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.
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ALLOY shall have the right, but not the obligation, to monitor the content of CARNEGIECOMM.COM to determine compliance with this Agreement and any operating rules established by ALLOY and to satisfy any law, regulation or authorized government request. Without limiting the foregoing, ALLOY shall have the right to remove any material that ALLOY, in its sole discretion, finds to be in violation of the provisions hereof or otherwise objectionable.
End User agrees to defend, indemnify and hold harmless ALLOY, ALLOY parent and affiliated companies and their respective directors, officers, employees and agents from and against all claims and expenses, including attorneys' fees, arising out of the use of CARNEGIECOMM.COM by End User, inclusive of any claim that User Content in any way causes damage to a third party, except to the extent such claims and expenses arise directly out of the gross negligence of ALLOY.
Either ALLOY or End User may terminate this Agreement at any time. Without limiting the foregoing, ALLOY shall have the right to immediately terminate any passwords or accounts of End User in the event of any conduct by End User which ALLOY, in its sole discretion, considers to be unacceptable, or in the event of any breach by End User of this Agreement. The provisions of Sections 5, 6, 8, 10, 12 and this Section 9 shall survive termination of this Agreement.
Trademarks appearing on CARNEGIECOMM.COM are the property of ALLOY, affiliates of ALLOY, or their respective owners.
ALLOY is a distributor (and not a publisher) of content supplied by third parties and End Users. Accordingly, ALLOY has no more editorial control over such content than does a public library, bookstore, or newsstand. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, End Users or any other user of CARNEGIECOMM.COM, are those of the respective author(s) or distributor(s) and not of ALLOY. Neither ALLOY nor any third-party provider of information guarantees the accuracy, completeness, or usefulness of any content, nor its merchantability or fitness for any particular purpose. (Refer to Section 6 above for the complete provisions governing limitation of liabilities and disclaimers of warranty.) In many instances, the content available through CARNEGIECOMM.COM represents the opinions and judgments of the respective information provider, End User, or other user not under contract with ALLOY. ALLOY and the ALLOY PARTIES neither endorse nor are responsible for the accuracy or reliability of any opinion, advice or statement made on CARNEGIECOMM.COM. Under no circumstances will ALLOY or the ALLOY PARTIES be liable for any loss or damage caused by an End User's reliance on information obtained through CARNEGIECOMM.COM. It is the responsibility of End User to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through CARNEGIECOMM.COM.
This Agreement (which hereby incorporates by reference any other provisions applicable to use of CARNEGIECOMM.COM, including, but not limited to, any supplemental terms governing the use of certain specific material contained in CARNEGIECOMM.COM and any operating rules for CARNEGIECOMM.COM established by ALLOY) constitutes the entire agreement of the parties with respect to the subject matter hereof, and supersede all previous written or oral agreements between the parties with respect to such subject matter. The provisions of this Agreement will be deemed severable, and the unenforceability of any one or more provisions will not affect the enforceability of any other provisions. In addition, if any provision of the Agreement, for any reason, is declared to be unenforceable, the parties will substitute an enforceable provision that, to the maximum extent possible under applicable law, preserves the original intentions and economic positions of the parties. This Agreement shall be construed in accordance with the laws of the State of New York, without regard to its conflict of laws rules. No waiver by either party of any breach or default hereunder shall be deemed to be a waiver of any preceding or subsequent breach or default. The section headings used herein are for convenience only and shall not be given any legal import.
ALLOY knows that the privacy of End User's personal information is important to End User. Therefore, ALLOY has established a Privacy Policy governing the use of this information, which is located HERE and is part of this Agreement.
(A) ALLOY owns, protects and enforces copyrights in its own creative material and respects the copyright properties of others. Materials may be made available on or via CARNEGIECOMM.COM by third parties not within the control of ALLOY. It is our policy not to permit materials known by us to be infringing to remain on this site. If End User is a copyright owner or an agent thereof and believe that any User Content, or other content, infringes upon End User's copyrights, End User may submit a notification pursuant to the Digital Millennium Copyright Act of 1998, as amended (the "DMCA") by providing us with the following information in writing (see 17 U.S.C 512(c)(3) for further detail): (i) the physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; (ii) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site; (iii) identification of the User Content, or other content, that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material; (iv) information reasonably sufficient to permit the service provider to contact End User, such as an address, telephone number, and, if available, an electronic mail address; (v) a statement that you have a good faith belief that use of the User Content, or other content, in the manner complained of is not authorized by the copyright owner, its agent, or the law; and (vi) a statement that the information in the notification is accurate, and under penalty of perjury, that End User is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
Pursuant to the DMCA 17 U.S.C. 512 (c), ALLOY has designated the Chief Legal Officer and General Counsel of ALLOY, INC., the parent company of ALLOY, as its agent ("Agent") for notification of claims of copyright infringement with respect to information residing, at the direction of a user, on the CARNEGIECOMM.COM Web site. The Agent contact information is: Alloy, Inc. c/o Chief Legal Officer/ General Counsel, 151 W. 26th Street, 11th Floor, New York, NY 10001, email: legal@carnegiecomm.com.
For purposes of clarification, solely DMCA notices should go to the Agent; all other feedback, comments, requests for technical support, and other communications should be directed as set forth at the beginning of this Agreement. End User expressly acknowledges that if End User fails to comply with all of the requirements of this Section 14, End User's DMCA notice may not be valid.
(B) If End User believes that End User's User Content, or other content, that has been removed (or to which access was disabled) is not infringing, or that End User has authorization from the actual copyright owner, the copyright owner's agent, or pursuant to law, to submit, post and make use of such User Content, or other content, End User may send a counter-notice containing the following information to the Agent: (i) End User's physical or electronic signature; (ii) identification of the User Content, or other content, that has been removed or to which access has been disabled and the location at which the User Content, or other content appeared on CARNEGIECOMM.COM prior to the point at which such User Content, or other content, was removed or disabled; (iii) a statement that End User has a good faith belief that the User Content, or other content, was removed or disabled as a result of mistake or a misidentification of the User Content, or other content; and (iv) End User's name, address, telephone number, and, if available, an electronic mail address, a statement that End User consents to the jurisdiction of the federal court in New York, New York, and a statement that End User will accept service of process from the party that provided notification of the alleged infringement.
If a counter-notice is received by the Agent, CARNEGIECOMM.COM may send a copy of such counter-notice to the original complaining party informing such party that it may replace the removed content or cease disabling it in ten (10) business days. Unless the copyright owner files an action seeking a court order against the content provider, member or user, the removed content may be replaced, or access to it restored, in 10 to 14 business days or more after receipt of the counter-notice, at CARNEGIECOMM.COM's sole discretion.
(C) CARNEGIECOMM.COM suggests that you consult your legal advisor before filing a notice or counter-notice. Please also be aware that there can be penalties for false claims under the DMCA.
Thank you for visiting www.carnegiecomm.com ("the Site")! The Site is strongly committed to protecting your privacy. The purpose of this privacy policy is to inform users of the Site as to what information we collect and how and why we use such information. The Site is a website published and maintained by Alloy Media, LLC.
Through the Site, users may enter personal information about themselves. This policy explains our online information collection and use practices and the choices you can make about the way we use and share such information. Please take the time to read and understand this policy so that you can understand how we use your personal information. Please note that our online information collection and use practices may differ from our practices regarding information obtained offline.
REMEMBER: IF YOU MAKE USE OF THE SITE, REGISTER WITH THE SITE, REQUEST INFORMATION THAT WE MAY OFFER OR SUBMIT INFORMATION IN ANY WAY TO OR THROUGH THE SITE YOU AGREE TO THESE TERMS. AS WE UPDATE AND EXPAND OUR SERVICES, THIS POLICY MIGHT CHANGE, SO PLEASE REVIEW IT FROM TIME TO TIME.
We may collect information about you through a variety of methods, such as your participation in games, quizzes, contests, chat rooms, forums or the like or other documents that you submit to us, transactions in which you may engage with us or our affiliated companies, or through visits that you may make to the Site. This policy applies to all personally identifiable information that we collect and maintain about our users, including any contact information (e.g., name and address), financial information (e.g., account and credit history), federal loan history information (e.g., loan amount, loan type, school and lender) or identifying information (e.g., social security number, date of birth) that we may obtain in connection with providing services. You may view or change your information at any time by contacting us.
We also may collect certain non-personal information (i.e. generic information that does not identify you personally) when you visit any of our web pages such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using, (e.g., Windows '98 or Mac OS), the IP address you are using to connect to the Site and the domain name of your Internet service provider (e.g., America Online or Earthlink).
We use your personal information to provide you with products or services that you have requested, to respond to questions or communications and to get in touch with you when necessary. For example, we may use your personal information to communicate with you or to send you information that you have requested. Except as otherwise set forth on the Site, in addition, we may send to you an e-mail offering products or services which we think you may be interested in or to ask you to participate in a survey. We do not consider any companies that are within our "family" of companies to be "third parties" for purposes of this policy. Thus, we may also share personal information provided online with companies affiliated with or owned directly or indirectly by our parent company, Alloy, Inc. ("Alloy"). Any of these companies may use and further share this information in the same ways we do. However, if we pass on personal information to a family company, we require that it protect such information in a manner that is consistent with this policy and your expressed preferences. For example, a family company may send to you an e-mail regarding special offers and announcements about products or services that it thinks might be of interest to you. A family company may also contact you offline. If you want to opt-out from our (or a family company) using the personal information you provided in these ways, please contact us.
Please contact us at any time to update or change your personal information.
We will not share with third parties the personal information you provide except (a) if it is for the purpose(s) you provided it; (b) with your consent; (c) as may be required by law or as we think necessary to protect our company or others from injury (e.g. in response to a court order or subpoena, in response to a law enforcement agency request or when we believe that someone is causing (or about to cause) injury to or interference with the rights or property of another); (d) with other persons, service providers or companies with whom we contract to carry out internal site operations or our business activities (for example, sending out a product or a promotional item that you have requested on the Site); and/or (e) notifying you when we make material changes to one of our subscriber agreements or this policy. Examples of us sharing your personal information for the purposes submitted are if you participate in a third-party survey or request information from a third-party, we may provide the information provided to such third party so that they can send to you directly the information you requested. We will seek to obtain your consent at the place where the information is collected either by an "opt-in" or "opt-out" method, or by other means (such as sending to you an e-mail). As stated above, we do not consider any companies that are within our "family" of companies to be "third parties" for purposes of this policy and may also share personal information provided online with companies affiliated with or owned directly or indirectly by Alloy. Any of these companies may use and further share this information in the same ways we do. However, if we pass on personal information to a family company, we require that it protect such information in a manner that is consistent with this policy. If you want us to stop sharing your personal information among Alloy-owned companies, please contact us.
Additionally, with your consent, we may share the personal information you provide online with companies not affiliated with us (i.e. third party companies) who are interested in marketing their products or services to you or in asking you questions, both online and offline. We will seek to obtain your consent either by an "opt-in" or "opt-out" method, or by other means (such as sending to you an e-mail). Companies with whom we might share your personal information may include consumer products, telecom, financial, military, market research, entertainment, and educational services companies and their third party service providers. If you want us to stop sharing your personal information with these companies, please contact us. If you consent to receiving communications from non-affiliated companies, you may need to communicate with them directly if you later decide that you no longer wish to receive their communications or if you wish to change any data you provided online. In this instance, any changes or amendments to your personal information must be given directly to each company who communicates with you as these changes, amendments and/or deletions will not be exchanged between us and non-affiliated companies.
If we do share personal information with a non-affiliated company, to the extent practical, we require that they protect such information in a manner that is consistent with this policy. We cannot, however, guarantee how these non-affiliated companies will use your personal information.
Personal information collected via the Site will generally be governed by the version of the Privacy Policy in effect at the time the information was gathered. We will not retroactively make material changes to the way we use personally identifiable information collected under previous versions of this Privacy Policy without obtaining your consent.
We sometimes use the non-personal information that we collect to improve the design and content of the Site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze how the Site is used, as well as to offer you products, programs or services. Sometimes we share aggregate information with others, including affiliated companies and non-affiliated companies.
If you would prefer not to receive marketing or promotional e-mails from us that may relate, for example, to new services or offerings, you may opt-out of receiving these communications by clicking here to (i) deregister your account; or (ii) change or edit your preferences. You may also use the opt-out mechanism that is contained in an email.
If you would like to opt-out of receiving marketing or promotional postal mail from us, please clicking here or let us know in writing via letter addressed to: Attn: Privacy Alloy Media, LLC 151 W. 26th Street, 11th Floor New York, NY 10001. For all postal mail opt-out requests, please include your name, street address, city, state, and zip code. We cannot accept postal mail opt-out requests via telephone or facsimile, nor will we be responsible for notices that are not labeled or sent properly or lack complete information. Please note that we may require up to sixty (60) days to fully remove your postal mail information from our mailings.
Following your opt-out, please be aware that we, or our affiliates, may continue to contact you via email or postal mail for administrative or informational purposes, including, but not limited to, follow-up messages regarding the administration of your account, any services, features or functions you have affirmatively enrolled in or registered to use, any promotions or sweepstakes you have participated in or have entered, goods, services or products you have ordered or other transactions you have undertaken on the Site.
The Site may contain links to other websites, including links that are placed there by us, such as third-party advertisements or text hyperlinks. Please be aware that we are not responsible for the privacy practices of any other website. We encourage all users of the Site to be aware of when they leave the Site, and to read the privacy policies of each and every website that collects personal information. This privacy policy applies solely to information collected by the Site, through the Site. We may offer additional e-mail services or promotions that are sponsored by or co-sponsored with non-affiliated companies. Based on our agreement with them, these third parties may obtain personal information that site visitors voluntarily submit to participate in the contest, sweepstakes, or promotion. We have no control over the use of this information by these companies.
To enhance your online experience with us, many of our web pages use "cookies." Cookies are text files placed on your hard disk by our web server to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personal information unless you choose to provide this information to us. However, once you choose to provide the personal information, this information may be linked to the data stored in the cookie. Cookies cannot be used to run programs or deliver viruses to your computer.
We use cookies as a convenience feature to save you time, to understand how the Site is used, and to improve the content and offerings on the Site. For example, we may use cookies to personalize your experience at our web pages or recall your specific information on subsequent visits (e.g. to recognize you by name when you return to the Site). We also may use cookies to offer you products, programs or services. You can opt to have your browser reject cookies. If you do that, you may need to re-register with us every time you visit the Site in order to participate in certain functions of the Site. You should also know that companies that advertise on the Site (and their agents) might use their own cookies. This policy does not cover how these companies use their cookies.
As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "Clickstream Data," can be collected and stored by a web site's server. Clickstream Data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Site. We may use Clickstream Data as a form of non-personal information to anonymously determine how much time visitors spend on each page of the Site, how visitors navigate throughout the Site and how we may tailor our web pages to better meet the needs of visitors. This information will only be used to improve the Site. Any collection or use of Clickstream Data will be anonymous and aggregate.
From time to time we may supplement information you give us with information from other sources, such as information validating your address. Thus, information we obtain through the Site may be intermingled with and used in conjunction with information obtained through sources other than the Site, including both offline and online sources.
We may, from time to time, make review lists, chat rooms, forums, message boards, blogs, newsgroups and other community tools available to you. Please remember that any information that is disclosed in these areas becomes public information for other users to view and for us to use. For example, from time to time, we may use the content you write (including your name or screen name if you post it) for promotional purposes, in e-mail newsletters or elsewhere, and by using the Site and/or these chat rooms, forums, message boards, news groups, and other community tools, you agree that we may do so. You should exercise caution when deciding to disclose your personal information in these areas, since anyone - not just us - may access your publicly posted information.
We believe we have in place the appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect online. Whenever personal information is passed on to non-affiliated companies, to the extent practical, we require that they also have in place the appropriate safeguards. We cannot, however, guarantee that they do so.
Please refer to our specific "CA Privacy Policy" page. International Users.
If you are visiting the Site from a location outside of the United States, your connection will be through and to servers located in the United States and all information you provide will be processed and securely maintained in our web servers and internal systems located within the United States. IN ADDITION, IF YOU ARE LOCATED OUTSIDE THE UNITED STATES, YOU SHOULD NOTE THAT YOUR INFORMATION WILL BE TRANSFERRED TO THE UNITED STATES, THE LAWS OF WHICH MAY BE DEEMED BY OTHER COUNTRIES TO HAVE INADEQUATE DATA PROTECTION (see, for example, European Union Directive 95/46/EC of 24 October 1995, a copy of which can be found here). Users of the Site located in countries outside of the United States of America who submit personal information do thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to and/or storage of the information in the United States of America. This policy and our legal obligations are subject to the laws of the State of New York and the United States of America, regardless of the location of any user. Any claims or complaints must be filed in the United States of America in the State of New York.
For instructions on how you can access the personal information that we have collected about you online, or how to correct any errors in such information, please contact us.
To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.
We will not knowingly accept personal information from anyone under 13 years old in violation of applicable laws. If you believe that your child under 13 has gained access to the Site without your permission, please contact us. We have taken commercially reasonable steps to restrict use of the Site to those who are at least 13 years old. We do not market products or services for purchase by children and all children's products or services we market are for purchase by adults only, or with adult permission.
The personal information you provide is considered a company asset and may be included among transferred assets if the Site, we, or parent(s) or any or all of our subsidiaries or affiliates or any of our assets are ever acquired by a third party.
Because our business needs may change over time, we reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. If at any time in the future we plan to use your personal information in a way that differs from this policy, we will revise this policy as appropriate. Your continued use of the Site following the posting of any changes to this policy means you accept such changes. This policy is effective as of May 18, 2011.
If you have any questions or concerns about this privacy policy you may contact us or write to the following address:
Carnegie Communications
c/o Alloy Media, LLC
151 W. 26th Street, 11th Floor
New York, NY 10001
Attn: Privacy
Telephone: (212)401-0079
Facsimile: (212)244-4311
E-mail: privacy@carnegiecomm.com
www.carnegiecomm.com (the "Site") collects various types of personal information about you, both online and offline, during the course of our relationship. Under California law, if you are a resident of California, you may make a written request to the Site about how we have shared your personal information during the prior calendar year with third parties for their direct marketing purposes. In response to your written request, the Site is allowed to, instead, provide you with a cost-free means to opt-out of such sharing, or a "Customer Choice Notice". For purposes of this California Privacy notice, third parties include companies within our "family" of companies, such as those companies affiliated with or owned directly or indirectly by Alloy, Inc.
The Site has chosen to provide you with a cost-free means to opt-out of such sharing. If you would like to exercise your rights under California law, please send your written request to the email address or postal address below, or call us at telephone number below. Within 30 days of receiving your request, the Site will provide you a Customer Choice Notice.
Alloy Media, LLC
151 W. 26th Street, 11th Floor
New York, NY 10001
Attn: California Privacy
Telephone: (212)401-0079
Facsimile: (212)244-4311
E-mail: privacy@carnegiecomm.com
If you would like to know what information is gathered about you online when you visit the Site, and how it is used, you may review the Site Privacy Policy by clicking here.
June 2011
A lot is known about how to create marketing materials for the average high school student. Few studies have been done, however, with those students who are seeking to attend the top schools in the country. Research was conducted with those most qualified to attend those schools. Findings from the research provided insight into how to create awareness and build a strong brand with the country’s best in print, video, and online.
June 2011
Retention is one of the biggest and most complex issues facing both For-Profit and Not-For-Profit institutions today. The purpose of this Connect Study was to provide recommendations to address the low retention rate for online degree programs. Findings from the research identified new strategies for increasing the student completion rate.
April 2011
One of the biggest and swiftest game changers in the college search process has been the impact of the web and how it affects the way prospective students identify, compare, evaluate, select, and advocate their schools of interest. This Connect Study was conducted to understand, not only how the web has changed the way prospective students search, but how it has impacted all of the other marketing communications materials. Through this study we can provide Admissions and Marketing professionals with directional recommendations for new marketing strategies.
September 2010
Within several short years, the size of the "stealth applicant" pool has grown from single to double digits with some schools reporting "stealth applicants" comprising 60% of their applicant pool. Research was conducted with Admissions Directors to understand how they were managing this growing problem. Seminars were conducted around the country to share the findings with their peers, in the hopes of generating new strategies to deal with the implications of a stealth "tidal wave."
November 2009
At the time of this Connect Study, very little research was available about the "stealth applicant." The purpose of this research was to understand how prospective students were using the web to search for colleges and what new tools could help create awareness and engagement with prospective students, online. Findings from this research were used to develop more compelling, targeted online ads for colleges and universities.
September 2009
By the spring of 2009, the U.S. was in the worst recession since the Depression. Within higher education, 70% of the articles in the media negatively focused on the high cost of education, particularly targeting Privates versus the Publics. This Connect Study focused on identifying new messaging to help both Privates and Publics make their case in the challenging economic environment. Research was conducted with prospective college students to determine the benefits and hesitations associated with both kinds of institutions, to provide messaging recommendations for reframing the discussion from cost to value, and for creating "new news" for both kinds of institutions.
July 2009
The Recession had a devastating financial effect on large and small, public and private institutions. Institutions were looking for new revenue streams and not surprisingly, many were turning to alumni as an important source of increased funding, but engaging them had to be cost conscious. This Connect Study segmented the alumni population into generational cohorts and surveyed their attitudes, behaviors, and web-behaviors. Findings from this research provided recommendations for marketing to these segments and how to use the web to achieve maximum engagement results for each segment.
September 2008
Having worked across these types of institutions, we perceived a communication commonality that was critical to effective messaging, i.e., how should an institution communicate its core identity? In each of these cases, the core identity contained both benefits and hesitations. This Connect Study attempted to understand these elements as a way to better position these institutions. Recommendations were offered about how these unique institutions could turn their niche status into a highly valued status.
Cost:
Each webinar session is $195. Purchase 2 webinar topics and save 10%, or 3 or more and save 20%.
Registration:
Review your session of interest below to register.
Questions:
Email info@carnegiecomm.com or call 1-978-842-2756.
Alloy Education offers full-service digital strategies to effectively promote your institution’s brand to key audience segments. We are now offering our Carnegie Connect webinar series to bring you the latest research and best-practice strategies for optimizing your digital media campaigns.
Whether you are focused on student enrollment, alumni outreach, athletic or institutional branding, our webinars will provide you with the understanding and knowledge of your key audiences to make to make smart marketing decisions.
September 15th, 2011
2:30 PM - 3:30 PM Eastern
Presented by:
Chris Hardwick
EVP Communications Strategy, Carnegie Communications
How to Develop an Effective Digital PR and Social Communications Strategy in the new Hyper-Media Culture
Carnegie Communications has just completed the largest study ever conducted of prospective college students and how they use digital and social media in the college search process.
In particular, we examined the role of the news media – in all its various forms from online to broadcast to print to digital – as influencers in the process.
The findings are quite compelling and point to the need to take a new approach to developing a Digital PR and Social Communications Strategy.
We are anxious to share these findings with you and ultimately to discuss their implications for your public relations and communications planning.
Who Should Participate:
Anyone at a college or university who has responsibility for marketing, public relations or communications.
What We Will Cover:
About the Presenter:
Chris has developed and executed successful communications, public relations, and reputation management strategies for leading universities and corporations over the past 25 years, including the Wharton School of the University of Pennsylvania, ARAMARK Corporation, CIT Group, and Worcester Polytechnic Institute.
As Director of Communications and Public Affairs at the Wharton School, he led a multi-year positioning initiative and global communications strategy, resulting in more top rankings and international media coverage over a five-year period than any other business school. He also developed, managed, and implemented all internal and external communications to support Wharton's successful $500M Campaign for Sustained Leadership.
At Fortune 500 companies ARAMARK and CIT, he developed an integrated communications strategy and CEO thought leadership platform resulting in cover/feature articles in national business media. As Vice President at Worcester Polytechnic Institute, he established a new autonomous marketing and communications function, led the redevelopment of the University's website, and increased media coverage 125% in two years. Chris received a B.A. in Journalism from the University of Wisconsin and an M.A. in Communications from the University of Maryland.
October 6th, 2011
2:30 PM - 3:30 PM Eastern
Presented by:
Mark Landon
Senior Digital Media Specialist, Alloy Education
Strategy and Best Practices
Online Display advertising has emerged as a major medium estimated to grow to $12 billion in 2011, and projected at $22 billion by 2015, an increase of 78%. This dramatic growth is fueled largely by the recognition that the internet is effective for brand messaging, and provides better targeting and measurement than other mediums.
For higher education marketers, digital display has assumed a vital role in their recruitment and marketing strategies. That’s because Display provides the flexibility to create audience targeting strategies, frequency programs directed to your target audience, and integrate feedback loops that allow for real time campaign adjustments. It is a very effective and efficient way to reach your market with a measurable ROI.
But the fact is, digital advertising is still a new advertising medium under constant change. So the purpose of this webinar is to outline how to approach a digital campaign, how to effectively build a media plan that will meet your goals, and how to measure it.
Who Should Participate?
Anyone at a college or university who has responsibility for Admissions, Marketing, or Alumni Development.
What will be covered?
About the Presenter:
Prior to launching Recrue Media, Mark was President of Landon Media Group, a national advertising sales operation managing several high profile industry concerns, including Recruitment Marketplace and Movie Marketplace. Each platform focused exclusively within the industry verticals of corporate employment and national movie launches and DVD releases planning and executing on and off-line advertising campaigns. Both programs designed new research and media placement platforms incorporating organic industry data with customized applications that allowed advertisers to identify and prioritize their best revenue markets. Used extensively by all major movie studios, distributors, corporate HR consultants, and employment advertising agencies the Landon Marketplace business units became leading industry resources until their acquisition by Rec Hall Communications in 2009.
At Recrue, Mark develops and manages the affiliate partnerships we have with employment focused advertising agencies and national corporate employers. He directs all digital recruitment solutions in the areas of healthcare, entertainment, and all Fortune 1000 HR. Mark received his undergraduate degree from Ithaca College and has MBA from Pepperdine University.
October 13th, 2011
2:30 PM - 3:30 PM Eastern
Presented by:
Gary Steel
Senior Search Engine Marketing Specialist, Alloy Education
Organic and Sponsored Search Marketing
Where do prospective students start their search? With an online search engine. Students are now doing their own due diligence when it comes to choosing the college that they will apply to. That's why higher education marketing consultants and firms working with colleges and universities are turning to Google, Yahoo, Bing and other search engines to reach the students that they are looking to recruit.
By utilizing best practice search engine optimization techniques, you can improve the visibility of your school when students query the search engines for courses and subjects you have to offer. With pay-per-click sponsored search (PPC), your school can promote courses and departments when prospective students are actively searching for your school. Who should participate? Anyone at a college or university who is involved with online marketing.
What will be covered?
About the Presenter:
Over the past 20+ years, Gary has held executive advertising positions in national, regional, and local sales. He has covered advertising territories on both the east and west coasts, routinely visiting New York; Los Angeles; Atlanta; Washington, D.C.; and many markets in between.
After working in local radio management, Gary joined Katz Communications, where he eventually served as Vice President of National Sales. He then worked as Vice President of Katz’s Christal Radio Division. There he increased sales throughout the Mid-Atlantic States by 200% to $17 million. In June 2002, Gary transferred to the "station side" of radio, joining Clear Channel’s cluster of six Philadelphia stations. Within three years, he became one of the top sales reps and was promoted to general manager, where he was responsible for launching two new stations and their associated Internet brands.
In 2009 Gary founded Philly Adwords, a search engine marketing and optimization company serving small to medium-sized businesses around the world. Gary received his Bachelor of Arts from Binghamton University in New York.
October 20th, 2011
2:30 PM - 3:30 PM Eastern
Presented by:
Dr. Debra Godfrey
EVP Research, Carnegie Communications
How to Connect with Today’s Prospective Students AND Their Parents.
One of the biggest and swiftest game changers in the college search process has been the impact of the web and how it affects the way prospective students identify, compare, evaluate, select, and advocate for their schools of interest.
This Connect Study was conducted to understand, not only how the web has changed the way prospective students search, but how it has impacted all of the other marketing communications materials. Through this study we can provide admissions and marketing professionals with directional recommendations for new marketing strategies.
In addition, it is known that parents are huge influencers in the student search process. Answering how they are involved in the college search process and that ways in which they are similar or different from their students in what they do and what they perceive to be important is also a focus of this research.
The answers are fascinating and not always expected!
Who should participate?
Anyone at a college or university who has responsibility for Admissions, Marketing or Student Affairs.
What will be covered? From the perspective of students and parents…
About the Presenter:
Debbie leads the research effort for Carnegie. In this capacity she has worked with private and public institutions to help clients achieve objectives for a range of issues including: developing brands, messaging and creative executions, strategic curriculum review, and organizational assessments.
Debbie's career has been devoted to building brands that make a difference.
She brings to her higher education clients more than 15 years' experience leading Fortune 100-level market research, brand planning, and creative execution initiatives. As EVP, Managing Director of Brand Planning at Young & Rubicam, Debbie applied her qualitative and quantitative research expertise to Y&R's broad client base, including some of the county's most well-known and trusted brands: Citibank, MetLife, Sears, AT&T, Advil, United Airlines, Disney Cruise Lines, Dr. Pepper, and the United States Postal Service.
Debbie holds a B.S. in Pharmacy from the University of Kansas, as well as an M.A. and Ph.D. in Social Psychology from Princeton University.