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Viewing posts by Eric Page

Research tells us most college-bound high school students will have a short list of schools from which they’ll choose by spring of their junior year, which means the next two to three months will be critically important for admission marketers across the country. But how do you get your school on that short list? Sure, you can buy names, mail them a search piece, and send a series of e-mails…but everyone is doing that in one way or another. How can you set yourself apart?   

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A Look Under the Hood at the Engine Behind PC&U

Aug. 17, 2016
8 months, 1 week ago
by Eric Page

Three times in the past two weeks, I’ve had conversations or e-mail exchanges where Carnegie clients discussing our PC&U lead generation platform referred to the service as an “advertisement in a magazine.”

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4 Tips for E-mail Marketing Campaign Optimization

Feb. 11, 2016
1 year, 2 months ago
by Eric Page

I love the conference high, and I love talking to people when they’re on it. It gets you going and seeing things from a whole new perspective, giving you energy and optimism about all that is possible. I heard a lot of that last month at the Carnegie Conference—people eager to return to campus to rip up or restructure their e-mail campaigns or redesign campaign landing pages after hearing from Justine Jordan of Litmus and Oli Gardner from Unbounce.      

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The air is crisp, college football is back, you’ve got the Crock-Pot in the kitchen, and your counselors are back on the road.

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Depending on who I talk to around the country, stealth shoppers make up anywhere from 20%–35% of your applicant pools. That’s a significant chunk of prospects flying under the radar until after they’ve applied. And these stealth applicants typically yield at a much lower rate than those students with whom you’ve been engaging throughout the recruitment cycle.

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