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Viewing posts by Vincent Sciplini

Is YouTube Still Safe for Higher Ed Advertising?

March 29, 2017
6 months, 3 weeks ago
by Vincent Sciplini

The short answer: absolutely yes! Over the past week, you may have seen complaints from big brand advertisers after their banner ads appeared over YouTube videos posted by extremists. As a result, you may be asking yourself: what can I do to prevent this from happening to my institution’s digital advertising campaigns?

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With more than 77 million professionals on LinkedIn in the US, those in the graduate and professional education space advertising on LinkedIn have tremendous access to a huge pool of high-value recipients. With granular profile-based targeting, graduate marketers and admission officers can specify recipients by geography, job role, group membership, gender, company size, and more to make sure the advertiser’s message reaches their specific target audience.

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Have you looked into whether it’d be a good idea for your college or university to advertise on Instagram? If executed correctly, Instagram can be an incredibly effective advertising platform when it comes to generating user engagement and developing brand awareness. The social media channel is growing very quickly since opening its advertising API to the public on August 4, 2015, a major move for the Facebook-owned photo-sharing app that immediately transformed it into a major mobile advertising business to rival both Google and Twitter. Analysts at Bank of America Merrill Lynch predicted Instagram's ad revenues could reach near $1 billion in 2017, rising to as much as $3.86 billion by 2020.

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