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If you aren't focusing on SEO or analytics, have weak content, or a bad internal search, your site may have trouble converting students. Learn more today!

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Why Schools Need to Claim Their Google My Business Page

March 23, 2017
1 year, 8 months ago
by Angie Ward

In today’s digital world, it’s no surprise that students use search engines like Google to find information about colleges. Whether they’re doing academic- and scholarship-related searches or simply trying to get a virtual preview of student life, prospects and parents alike expect to find what they need at their fingertips. And most won’t go past the first page of search results.

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5 Things I’ve Learned About SEO This Year

March 1, 2017
1 year, 9 months ago
by Christine Kramer

Prior to joining the Carnegie team, my understanding of Search Engine Optimization (SEO) was fairly limited. But by working with our resident SEO experts, I’ve learned a great deal about the technical components of SEO as well as the philosophy behind their methodology. Here are five higher education SEO lessons I’ve learned so far.

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