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Paid Search Marketing (PPC)

Paid Search Marketing (PPC)

Make sure you appear when students are searching for colleges, specific programs, or courses on search engines like Google, Bing, and Yahoo. Whether it is their first search when they are exploring or their last search before applying, it is critical to be present at the time of their query. Pay Per Click (PPC) allows you to place your institution’s text ads in front of those active searchers to help increase leads, inquiries, and applications!

Carnegie is an expert in PPC and ensuring your ads, the right message, and top keyword strategies are in place for your campaigns.

With our expertise, we offer assistance with:

Pay Per Click Strategies

We will create, implement, and monitor your PPC campaign to ensure you are getting the right clicks from the right audience.

Keyword Identification

We’ll work with you to identify the keywords you should be targeting based on your strategy and programs. Once identified, we’ll help you determine priorities and opportunities for success in this competitive environment.

RLSA (Remarketing Lists for Search Ads)

You can re-engage your previous website visitors on Google Search. Through RLSA, you can reconnect with those prior visitors with customized PPC ads, segment the audience, select a separate set of keywords, and set more aggressive bids to stay in front of this highly qualified audience.

Optimization

Campaigns are optimized for conversions to get the most for your budget. Your campaigns, ad groups, and keywords are tailored to your school's courses, offerings, and services. Keyword bids are continually monitored to optimize result position and cost-of-sale considerations.

If you are ready to be found across search engines, contact us to get started!