The Jackpot of Conference Presentations

The Jackpot of Conference Presentations

One of the benefits we have working at a company like Carnegie is the opportunity to attend numerous conferences throughout the year, presenting on a variety of…Read More

 
Nike-Caliber Marketing on a Shoestring Budget

Nike-Caliber Marketing on a Shoestring Budget

As you surf the Internet or check your mailbox, you regularly see very impressive marketing efforts by some of the…Read More

 
The 6 M's of Mastering Your Integrated Marketing Campaign

The 6 M's of Mastering Your Integrated Marketing Campaign

Everyone has been talking about "integrating their marketing" and creating an "integrated marketing plan." It's an important…Read More

 
Digital Byte: #TBT Retargeting Then and Now

Digital Byte: #TBT Retargeting Then and Now

For Throw Back Thursday, I thought I'd look back on one my personal digital marketing favorites: Retargeting!…Read More

 
How Do You Generate Qualified Leads?

How Do You Generate Qualified Leads?

Thinking about qualified lead generation and filling your pipeline with genuinely interested prospective students? You should be considering PC&U as part of the mix, because, simply…Read More

Save the Date
 
Upcoming Webinars

"Qualified Lead Generation: A Different Model"

Date: Thursday, May 7, 2015
Time: 2:00 pm ET.

The model for how schools generate qualified leads is changing. And with that, how schools define a "qualified lead" is just as important. Join us for a 30-minute webinar that will walk through how you can approach the top of your funnel differently and generate an unlimited amount of qualified leads from prospective students who have specifically expressed interest in your institution. Hundreds of colleges and universities are re-energizing their student search and lead generation efforts, optimizing their budgets and focus, and experiencing game-changing results. This webinar will review some of the ways they're accomplishing all of that. Topics covered will include a lead generation platform with more student data access than anyone else, digital strategies to drive top-of-the-funnel success, and defining what makes a "qualified lead" or "inquiry."

Register before space runs out »

 
Around The Web

Disney's One-to-One Content Points to the Future of Content Marketing
At Carnegie we are huge fans of Disney, and that goes for their marketing strategies as well as their parks. They're always on the forefront of marketing technology, yet they aren't averse to using old fashioned snail mail to drive you to their online presence. Their model works for any industry; the key is content, data, and technology. Marry these things in your marketing to build excitement, be personal, and be helpful to create a great experience for your prospective students.


E-mail Targeting Isn't All That Advanced Yet
Don't rely on just the basic metrics for your e-mail segmentation—everyone does that. Stand out by using data and analytics to drive engagement. Use all of your data to personalize and build an experience for your students.


Driving Traffic From Facebook: Whiteboard Friday
Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and how we can take advantage of it. In this video, Rand Fishkin clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic.


Facebook Ads and E-mail—A Chance for the Perfect Fit
Take a quick look at this article that helps explain a little bit more about the power of using your lists and Facebook together. By combining Facebook Ads with e-mail addresses, automation, and predictive analytics, you can develop a strong social strategy to generate more leads.